About the Role

Abnormal AI is seeking a strategic and experienced Sr. Integrated Marketing Manager to lead campaign strategy and execution for our Mid-Market segment. This highly cross-functional role will work closely with field marketing, sales, and product marketing to drive demand, engage practitioners, and deliver measurable pipeline impact. We’re looking for a full-funnel marketer with expertise in ABM, intent activation, and practitioner-led buying cycles. The ideal candidate thrives as the go-to partner for sales, is deeply empathetic to buyer needs, and is passionate about solving hard problems collaboratively.

What you will do 

• Own and execute integrated marketing campaigns tailored to the Mid-Market segment across channels and personas.
• Drive full-funnel programs by collaborating with field, digital, and channel marketing teams.
• Craft compelling, persona-based messaging that resonates with both technical and executive decision-makers.
• Activate account-based marketing (ABM) strategies using intent signals and personalized content.
• Partner closely with Mid-Market sales leaders to develop toolkits, playbooks, and deal acceleration strategies.
• Manage pipeline targets and lead flow by working with marketing operations and SDR teams.
• Track and report on campaign performance, ROI, and influence on practitioner-led opportunities.
• Align with product marketing, SDRs, content, and ops to ensure consistent strategy and execution across all touchpoints.

Must Haves 

• 7+ years of B2B marketing experience, ideally in SaaS or cybersecurity.
• Proven success running integrated campaigns for the Mid-Market segment.
• Strong hands-on experience with ABM platforms (e.g., 6sense), MAPs (e.g., Marketo), and intent tools (e.g., Bombora).
• Demonstrated ability to partner closely with sales and influence pipeline outcomes.
• Strategic thinker with a data-driven mindset and full-funnel expertise.
• Exceptional communication, collaboration, and project management skills.

Nice to Have 

• Experience building practitioner-focused messaging and supporting technical sales cycles.
• Background in field or channel marketing.
• Understanding of cybersecurity buyer personas and sales motions.
• Familiarity with Salesforce, Sigma, and related performance tracking tools.
• Past success at fast-growing tech companies navigating scale and complexity.

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