Job Title

Business Marketing Manager for DXR

Job Description

Business Marketing Manager for DXR
Responsible for defining and articulating go-to-market strategies for DXR portfolio of products, solutions, and services, driving market growth through data-driven marketing, pricing, and portfolio management initiatives.

Your role:

• Play a strategic leadership role in accelerating market growth by shaping and orchestrating comprehensive go-to-market strategies, ensuring strong alignment upstream (DXR Business Unit) and downstream (sales district leaders and product specialists).

• Partner closely with senior, cross-functional and cross-regional stakeholders including Sales, Business Leadership, Product Management, Marketing Operations, Finance, Supply Chain, and Regional Marketing — to ensure disciplined execution of launches, phase-out, pricing strategies, and portfolio initiatives within a global, matrixed environment.

• Own and drive end-to-end go-to-market, pricing, and portfolio lifecycle strategy (NPI, launches, sustain, and EOL), translating business priorities, market dynamics, and customer insights into clear commercial direction that delivers sustainable growth and competitive advantage.

• Act as a strategic business partner and market thought leader, leveraging advanced analytics, customer insights, and omnichannel strategy to influence senior decision-makers and continuously optimize portfolio performance and commercial outcomes.

• Report to Zone Business Leader for Diagnostic Imaging in Latin America and work in alignment with Growth Region Business Leader.

You're the right fit if:

You have a minimum of 5 years of experience (Bachelor’s) or 2 years (Master’s) in Marketing, Business Marketing, Product Management, or Commercial roles within Healthcare, Medical Technology, Marketing Technology, or related industries. You bring strong business acumen, experience with go-to-market strategies, new product introductions (NPI), pricing and promotion strategy, portfolio and lifecycle management, and marketing analytics, with the ability to translate data into actionable insights. You hold a Bachelor’s or Master’s degree in Marketing, Business Administration, Engineering, Sales, Product Management, or equivalent. You excel in global, matrix organizations, communicating with clarity and confidence in English, Spanish, and influencing across functions and levels. Availability for travel (~20% of time).

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
Onsite roles require full-time presence in the company’s facilities.
Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.
Indicate if this role is an office/field/onsite role.
About Philips
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If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.