Posted:
10/24/2024, 5:00:00 PM
Location(s):
England, United Kingdom ⋅ London, England, United Kingdom
Experience Level(s):
Mid Level ⋅ Senior
Field(s):
Growth & Marketing
Workplace Type:
Hybrid
Job Description Summary
For over forty years, HarbourVest has been home to a committed team of professionals with an entrepreneurial spirit and a desire to deliver impactful solutions to our clients and investing partners.
As our global firm grows, we continue to add individuals who seek a collaborative, open-door culture that values diversity and innovative thinking.
In our collegial environment that’s marked by low turnover and high energy, you’ll be inspired to grow and thrive. Here, you will be encouraged to build on your strengths and acquire new skills and experiences.
We are committed to fostering an environment of inclusion that promotes mutual respect among all employees. Understanding and valuing these differences optimizes the potential of both the individual and the firm.
HarbourVest is an equal opportunity employer.
This position will be a hybrid work arrangement, which translates to 3 days minimum per week in the office.
Role:
Join our growing global Marketing team in London to support the expansion of our marketing strategy in EMEA, reporting to the VP, EMEA Marketing. Our team is candid, energetic, and entrepreneurial, and we strive to be the best Marketing organization we can be. Bring your opinions, sense of humor, and expertise and let’s shake things up.
The ideal candidate is someone who is:
Strategic, creative, and entrepreneurial
Experienced at working within a global, cross-functional team
Team player with excellent verbal and written communication skills
Public Relations expertise and relationships with key financial journalists across EMEA. Crisis communications experience a plus.
Internal communications experience creating engaging employee events and communications, and campaigns as well as liaising with senior stakeholders
Experience implementing successful marketing and advertising campaigns across continental Europe, from out-of-home to search engine marketing and digital display in a highly regulated environment
Asset management marketing experience required; specific experience in institutional and high net worth (HNW) clients a plus
What you will do:
Work closely with the EMEA VP, marketing communications, and US-based counterparts in brand, external and internal comms to define, refine, and implement HarbourVest’s marketing strategy in EMEA
Build and enhance recognition of HarbourVest’s brand and market position in EMEA, with an emphasis on institutional and HNW client segments
Support the development and execution of EMEA marketing initiatives and oversee EMEA PR, including managing London and EMEA PR agencies, and internal communications
Support creative campaigns and compelling stories around HarbourVest’s initiatives that resonate with audiences across EMEA; liaise with Boston-based brand team to curate regional stories designed for web and social media
Track goals and KPIs for EMEA marketing deliverables and metrics, working closely with cross-functional colleagues
Partner with EMEA Investor Relations (IR) team and investment product specialists to align efforts
Build strong relationships with global colleagues across channels, including PR, Internal Communications, Product Marketing, Digital, Design, Events, and Thought leadership
Occasional cat-herding, special projects, and admin
And other responsibilities as required
What you bring:
Experience with leveraging KPIs to measure success and analyze results to make strategic recommendations
Understanding of the media landscape across EMEA and how to create localized pitches in various markets
Strong interpersonal skills and the ability to not take oneself too seriously
Great attitude, enthusiastic and entrepreneurial, ability to create and enhance process
Skilled at building relationships across an organization including key stakeholders and individuals at all levels of seniority
Strong project management skills, including solid organizational skills with attention to detail; able to effectively manage multiple projects, and meet deadlines
Technical skills:
Experience with content management systems, preferably Poppulo (internal communications) and Marketo (external communications)
Knowledge of CRM tools such as Salesforce
Experience using project management tools such as Smartsheet
Understanding of search engine optimization tools such as SEMRush
Experience with media monitoring tools such as Meltwater or Cision
Education Preferred:
Bachelor of Arts (BA) or equivalent experience
Experience:
7-10 Years experience in PR, Internal Comms and digital marketing (EMEA)
5-10 Years experience in asset management, financial services, or private equity
Website: https://harbourvest.com/
Headquarter Location: Boston, Massachusetts, United States
Employee Count: 251-500
Year Founded: 1982
Industries: Finance ⋅ Financial Services ⋅ Venture Capital