Career Area:

Sales

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Your Impact Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.  Join us.

Job Summary

As part of the newly created Digital Adoption and Customer Success (DACS) Division, the Product Adoption Consultant (PAC) plays a critical role in supporting go to market execution and driving customer adoption of Caterpillar’s Equipment Management (EM) digital solutions. This role acts as a regional subject matter expert for EM applications and is accountable for both customer onboarding (EMO) and long term adoption and retention (AEMC). The primary mission is to accelerate customer value realization through structured onboarding, value based selling, and close collaboration with digital product management team, dealers and DARs. This role will mainly support dealers in ANZP and Japan.

What You Will Do

Customer Onboarding & Adoption (EMO + AEMC)

• Lead end‑to‑end onboarding for EM customers, ensuring smooth product setup, training, and value realization.
• Deliver product application expertise through customer training, on‑site coaching, and targeted value‑selling sessions.
• Monitor adoption metrics and develop action plans to improve usage, retention, and customer satisfaction.

Go-to-Market Execution

• Partner closely with DARs (Digital Adoption Reps) to segment customers, define go‑to‑market strategies, and ensure the right customers are targeted with the right message at the right time.
• Support dealer sales teams with digital expertise, helping them position EM solutions with clear business value.

Product Expertise & Value Selling

• Act as the regional technical SME for EM digital solutions.
• Demonstrate how EM solutions improve fleet performance, reduce downtime, and deliver measurable ROI.

Product Roadmap & Cross-Functional Collaboration

• Engage with product owners, marketing teams, and internal technical groups to align on timelines, feature readiness, and customer requirements.
• Manage and update tools/systems used for onboarding, training, and customer lifecycle tracking.
• Provide customer insights and VOC to shape the EM product roadmap and influence product evolution.

Internal Enablement & Dealer Capability Building

• Conduct regular enablement sessions for dealer teams, DARs, and internal stakeholders.
• Build localized training materials, best practices, and troubleshooting guides to improve dealer and customer readiness.

What You Have

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

Products and Services: Knowledge of major products and services and product and service groups; ability to apply knowledge of product and service appropriately to diverse situations.

Decision Making and Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.

Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

Negotiating: Knowledge of successful negotiation concepts and techniques; ability to negotiate successfully across the organization and with external vendors and clients in a constructive and collaborative manner.

Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.

Technical Excellence: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.

Value Selling: Knowledge of the principles and practices for selling products, technology and services; ability to provide overall product/service 'value' and to differentiate support offerings that address clearly understood customer needs.

Additional Information

• Travel for this role is estimated at 40% within Japan & ANZP region .
• Prime machine sales or job site management background is a plus. 
• There is no relocation and no Visa sponsorship.
• This position requires working onsite five days a week.

Final Details

Caterpillar is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status; however, as a global company, Caterpillar offers many job opportunities outside of JAPAN which can be found through our employment website at www.caterpillar.com/careers.

About Caterpillar

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed. 

Posting Dates:

March 5, 2026 - March 20, 2026

Caterpillar is an Equal Opportunity Employer.  Qualified applicants of any age are encouraged to apply

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