Posted:
8/13/2025, 6:36:21 PM
Experience Level(s):
Expert or higher ⋅ Senior
Field(s):
Growth & Marketing
MAIN PURPOSE OF ROLE
Responsible for proposing, developing and implementing marketing plans, research on and develop pricing policy, recommend sales channels.
Responsible for product promotion, work with other business partners (e.g. production, sales, research and development) to deliver business results.
MAIN RESPONSIBILITIES
Manages within the sub-function or related sub-functions.
Typically a highly experienced manager.
Decisions tend to be more tactical and operational.
Geographic scope of operation tends to be at the country level.
Typically accountable for budget.
Generalists within the job family or responsible for activities across multiple sub families such as: market research, oversight of product development and design.
Pricing, launch new products, oversee advertising campaigns, and monitor sales performance.
Contributes to business planning at the executive level to develop a marketing strategy consistent with the organization’s overall mission, vision, and objectives.
Define advertising objectives, recommend choice of media, and allocate resources so advertising campaigns are effective, economical, and appropriate for intended audience.
Select and manage ongoing relationships with vendors.
Adjust marketing strategy and plans to meet changing markets and competitive conditions.
QUALIFICATIONS
Education
Associates Degree (± 13 years)
Experience/Background
Minimum 7 years
The base pay for this position is
N/AIn specific locations, the pay range may vary from the range posted.
Website: https://abbott.com/
Headquarter Location: Illinois City, Illinois, United States
Employee Count: 1001-5000
Year Founded: 1944
IPO Status: Public
Last Funding Type: Post-IPO Debt
Industries: Biotechnology ⋅ Emergency Medicine ⋅ Genetics ⋅ Health Care ⋅ Health Diagnostics ⋅ Manufacturing ⋅ Medical ⋅ Medical Device ⋅ Nutrition ⋅ Pharmaceutical