Brand Social 

Senior Manager, Social Content Strategist

 About Walmart Marketing 

Named Ad Age’s Marketer of the Year in 2022, at Walmart you’ll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better. 

Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation – all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company. 

We orchestrate marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you’ve been looking for.   

What You’ll Do: 

As Senior Manager, Social Content Strategy on the Brand Social team, you will play a crucial role in executing the social strategy for Walmart’s National Social channels (@walmart). In this role, you’ll grow brand awareness & drive brand fandom through engaging & inspiring content that makes social users say “Okayyy Walmart!” You’ll be responsible for developing strategies to support key business priorities, crafting a data-driven brief to bring content to life & reviewing the content’s performance with cross-functional teams to identify optimization opportunities. 

Your work will enable us to make true connections between social communities & the Walmart brand through creative & entertaining storytelling that shows how Walmart delivers on its “Save money. Live better.” ethos. You’ll also be part of a dynamic team of social media experts focused on delivering impactful business outcomes and breakthrough customer experiences. 

You will make an impact by: 

• Leading end-to-end social strategy for key product launches, brand & seasonal campaigns, celebrity collaborations/partnerships, events, and social trend reactive work 

• Meticulously planning and executing social content and campaigns 

• Collaborating closely with cross-functional partners to unearth growth opportunities & marketing activation synergies  

• Partnering with the Walmart Creative Studio internal creative team & other agency partners to brief in, approve concepts & executions for social content 

• Analyzing social data reporting & performance against established KPIs/benchmarks to identify insights that inform optimization recommendations  

• Connecting with social platform partners & social industry news to stay on the pulse of new feature opportunities we can leverage first 

• Championing the Walmart customer in everything you do 

You’ll sweep us off our feet if you have:  

• A proven track record of executing social media campaigns at the speed of social 

• Deep experience in leading project work and execution, working cross-functionally with different teams to successfully inspire creativity & innovative thinking 

• A thorough understanding of the current social media ecosystem, platform nuances, trends, & tools and thrive on discussing the current cultural zeitgeist  

• A passion for pushing the horizons of how social media shapes culture 

Minimum qualifications:  

• BA/BS in Business, Marketing, Communications or related field (or equivalent experience) 

• 4+ years of experience managing social media campaigns 

• Proficiency with social media management tools such as Sprinklr, Hootsuite, Sprout Social, Meltwater 

• Data-driven mindset with experience in measuring & communicating social media performance metrics & how it contributes to larger business goals 

• Strong sense of ownership and accountability with the ability to lead projects and be a self-starter 

• Strong judgement and the ability to think strategically, knowing when to trust your gut to make quick decisions 

• Outstanding project management & organizational skills with the ability to appropriately prioritize and meet deadlines in a dynamic, fast-paced environment  

• Proven ability to build relationships quickly, influence without direct authority, and work collaboratively across the Marketing & Creative organizations with both peers and leadership 

• Comfortable giving and receiving feedback, dealing with ambiguity, and engaging in challenging discussions