Job Description:

Pattern is one of Australia’s leading ecommerce digital agencies, awarded Australia’s Best Digital Agency at the 2021 NORA awards. We are also the largest seller on Amazon globally, representing brands across all product categories.

We offer perks like 5 weeks of annual leave, hybrid and flexible working, reduced summer hours, a competitive salary, plus stock options upon joining.

We are an outgoing, data-driven, and ambitious team, and due to our recent success, we’re growing. Our people are everything—each hire is vital to us. We're looking for a strategic SEO & Analytics Department Director to join our Melbourne office and lead our SEO team to new heights.

This is a brilliant opportunity to work in a digital agency that combines ecommerce consultancy with marketplace acceleration. If you’re passionate about digital growth and thrive in a dynamic environment, you’ll love working with us—Pattern is committed to professional development at every level.

Frequently Asked Questions

What is a day in the life of an SEO & Analytics Department Director?

• Lead and Inspire: Oversee the SEO & Analytics department, mentoring and training a team of SEO strategists, analysts, and account managers to ensure best-in-class SEO practices and consistent growth for client accounts.

• Strategic Direction: Define and refine SEO strategies, ensuring alignment with industry trends and the latest algorithm updates to drive sustainable results.

• Quality Control: Uphold quality standards for SEO implementations, including technical audits, keyword research, content strategy, and link-building efforts across client projects.

• Performance Management: Conduct regular reviews to track SEO performance, using analytics tools to measure and optimise results against client KPIs.

• Stakeholder Engagement: Build and nurture relationships with key client contacts, ensuring satisfaction, retention, and alignment with business goals.

• Cross-Department Collaboration: Work closely with our Performance Marketing, Social, Marketplace and Partner Success teams to drive cohesive strategies and integrate SEO insights across all channels.

• Innovation and Growth: Stay informed of industry advancements, sharing knowledge with the team and integrating innovative SEO practices into Pattern’s service offering.

• Business Development: Support new business pitches by contributing SEO expertise to proposals, showcasing our strategic thinking and performance-driven approach. Reviewing and putting forward GA4 audits, cookie management platforms and more.

What will I need to thrive in this role?

• 7+ years in SEO, with experience in an agency or consultancy setting

• Proven leadership experience, with a track record of mentoring SEO teams and fostering a positive, growth-focused culture

• Strong technical SEO knowledge and skillset, including expertise in areas such as site architecture, crawlability, and schema implementation

• Advanced knowledge of SEO tools and platforms, including Google Analytics, Google Search Console, SEMrush, Ahrefs, Lokker Studio and Screaming Frog

• Excellent communication skills, both written and verbal, for effective client and team interactions

• Analytical mindset with a strong grasp of data-driven SEO approaches, including performance tracking and reporting

• Hands-on experience managing large and complex SEO migrations

• Demonstrated ability to develop SEO products and refine them over time 

• Experience in eCommerce SEO is highly desirable

• Proven ability to pitch and win new business

What is the potential for career growth?

In this role, you’ll have opportunities to be mentored, mentor others, and work with various departments at Pattern. We promote growth opportunities internally in our merit-based company, supporting continuous learning and professional development.

What is the team like?
Our team is highly motivated, data-driven, and results-oriented. Collaboration is at the heart of our culture—at Pattern, every team member’s ideas and input are valued, driving progress and shared success.

What is the hiring process?

• Virtual interview with Hiring Manager

• Completion of a task/project

• Virtual / in person task presentation and subsequent interview with Hiring Manager & Peer

• Virtual / in person interview with other team members

• Virtual interview with General Manager

• Professional reference checks

• Executive review

• Offer

Interested? We’d love to hear from you!

Applicants must be permitted to work permanently in Australia with no restriction on hours (e.g., citizen, permanent resident).

Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.