Role Specific Information

Job Description

About the Role

As Manager, Digital Analytics and Optimization, you will lead the day-to-day execution of digital reporting, measurement, and analytics processes across Kohl’s digital platforms. You will ensure data is accurate, accessible and actionable by building reporting tools, standardizing measurement approaches and supporting teams through analytical guidance and enablement. 

What You’ll Do

• Translate digital performance, customer behavior, traffic patterns and category trends into clear, actionable insights and recommendations that surface opportunities and risks

• Build and maintain dashboards, recurring reports, KPI frameworks and automated analytics solutions, ensuring data accuracy across Adobe Analytics, tagging and BI platforms

• Support cross-functional partners with tactical reporting improvements, measurement guidance and ongoing analytics support

• Partner with Technology on tagging requirements, QA, validation, troubleshooting and UAT support to ensure accurate data collection for key launches

• Maintain and evolve standards and documentation for tagging, reporting, KPIs, dashboard, and measurement processes

• Develop training materials, reference guides and enablement sessions to improve data literacy and self-service analytics usage

• Serve as the day-to-day analytics point of contact, translating business needs into clear measurement and reporting requirements

• Manage and develop a team of analysts through coaching on tools, methodologies, tagging best practices, visualization and storytelling.

• Additional tasks may be assigned

What Skills You Have

Required

• Bachelor’s Degree

• 5+ years experience in digital analytics, BI reporting, marketing analytics or related fields

• Experience with Adobe Analytics, Google Analytics or equivalent platforms

• Strong analytical and problem-solving skills

• Ability to build dashboards and reporting in BI tools (Qlik, Tableau, Looker, etc.)

• Experience leading or coaching analysts

• Strong communication skills for explaining findings to non-technical partners

Preferred

• 2–4 years experience specifically with Adobe Analytics
  Experience with data visualization and reporting automation tools

• Background in Digital, Merchandising, Planning, Reporting, or BI
  Experience leading through influence (cross-functional projects, shared measurement frameworks)

• Familiarity with SQL, Python, or other analytics languages 

Essential Functions

The requirements listed below are representative of functions you will be required to perform, however you may be required to perform additional functions. Kohl’s may revise this job description from time to time. To perform this job successfully, you must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions, absent undue hardship.

• Ability to perform the accountabilities listed in the “What You’ll Do” Section

• Ability to maintain prompt and regular attendance as set by the company 

• Ability to work at least 8 hours per day, occasionally longer when necessary to meet business needs, 5 days per week

• Ability to comply with dress code requirements

• Ability to learn and comply with all company policies, procedures, standards and guidelines

• Ability to give direction and receive, understand and proactively respond to direction from leadership and other company personnel

• Ability to work as part of a team and interact effectively and appropriately with others

• Ability to maintain composure and work in a fast paced environment while accomplishing multiple tasks within established timeframes

• Ability to satisfactorily complete company training programs

• Perform work in accordance with the Physical/Cognitive Requirements section

Physical/Cognitive Requirements 

• Ability to use a personal computer for tasks such as communicating, preparing reports, etc.

• Ability to plan, prioritize and monitor activities across business units

• Ability to complete or oversee the completion of assigned projects in a timely manner

• Ability to comply with health and safety standards