Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song  

TMW is a leading integrated creative agency based in London and Bristol. With over 30 years of experience, we’ve built long-term relationships with our clients . We combine creativity with connectivity, that’s powered by deep insight, from our Human Understanding Lab. While we're still independently minded, we're part of the Accenture Song family, which provides us with access to the world's largest tech-powered creative group.

We’re looking for a Data Planner with experience working in CRM and customer profiling.  You’ll be passionate about data, adept at simplifying complex data scenarios and capable of translating them into actionable strategies for our client’s CRM focused marketing initiatives.

We’re looking for someone who likes to get involved in the end-to-end data strategy, right from who we target to how effective our marketing efforts have been and on-going optimisation.

You’ll have the opportunity to work with a talented team of data and strategic planners, data scientists and analysts who are passionate about making a positive impact on their clients’ business.  We work collaboratively to deliver strong work and you’ll play an influential role in that process.

                     

What’s in it for you?

The Strategy and Planning team at TMW Unlimited is made up of a team of industry professionals, who come from a range of diverse backgrounds both professionally and personally.

You’ll work in a department where ego is left at the door and you’re actively encouraged to speak your mind and actually be heard by people who want to see you progress.

The department has an exemplary range of specialists in their field, meaning you’ll always have someone at hand to help you with projects and ensure the work you’re creating is at the highest calibre.

What’s The Day to Day?

You’ll be working on a CRM and Loyalty account, working with strategy, client services, and data ops to deliver market leading CRM programmes to drive business growth for one of the world’s biggest brands.

Customer journey planning & data strategy

• Create targeting strategies that utilise segmentation and data models, whilst finding opportunities for personalisation and enhancing relevance.

• Collaborate with the strategic planner on development of the customer comms journey, including data capture moments and email triggers.

Data insight, reporting & analytics

• Create insight led reporting that brings together CRM, website analytics, and business outcomes to provide insight led recommendations on what we should do next

• Create measurement frameworks and define metrics that demonstrate progress towards campaign/programme objectives

• Develop and implement test & learn strategies to drive optimisation

Customer Profiling and Mapping

• Work with 3rd party data sources such as Experian to deliver customer profiling projects, used to identify acquisition audiences

• Use mapping tools for regional planning

Lead implementation of CRM Strategy

• Articulate CRM strategy into data briefs that align targeting, contact strategy, and creative elements and manage the briefing process with key stakeholders.

Project management

• Manage multiple projects on different accounts, including setting priorities, timelines, and resource allocation.

Data Governance

• Maintain a comprehensive understanding of the clients’ database infrastructure, data and Martech stack

• Familiarity with GDPR regulations and their implications regarding lawful bases and permissions in communications throughout the customer experience as well as best practice

• Skilled in crafting clear, insightful data briefs that guide campaign development and align stakeholders.

• Experienced in designing robust test-and-learn frameworks to optimise CRM performance and generate actionable insights.

• Comfortable working with analysts and data scientists to interpret results, validate hypotheses, and refine strategies.

• You will be a problem solver; you seek to find solutions and root causes to issues.

• You will have an immaculate attention to detail.

• You will understand how numbers and data feed into the creative process.

• You will be confident and engaging when presenting data and their findings.

• This person is comfortable handling, manipulating and dissecting website and 1st party data.

• Constantly seeks new ways to use data creatively, whether through emerging tech, new platforms, or advanced analytics.

What’s in it for you 

At Accenture in addition to a competitive basic salary, you will also have an extensive benefits package which includes 25days’ vacation per year, private medical insurance and 3 extra days leave per year for charitable work of your choice! 

Flexibility and mobility are required to deliver this role as there will be requirements to spend time onsite with our clients and partners to enable delivery of the first-class services we are known for.  

Please note that with all of our roles, you should expect some in-person time for collaboration, learning and building relationships with clients, peers, leaders and communities.  

 
As an employer, we will be as flexible as possible to support your specific work/life needs.  

About Accenture 

Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. We combine unmatched experience and specialized capabilities across more than 40 industries — powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. With 509,000 people serving clients in more than 120 countries, Accenture brings continuous innovation to help clients improve their performance and create lasting value across their enterprises. Visit us at www.accenture.com 

Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity, or any other basis as protected by applicable law. 

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

Equal Employment Opportunity Statement     

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, sexual orientation, gender identity or expression, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.