Position Summary

To drive sales growth and operational excellence in Modern Trade channels for Consumer Electronics by strengthening partnerships with key accounts, ensuring agile sell-out strategies, and optimizing trade execution aligned with Samsung’s future retail direction.

Role and Responsibilities

Key Responsibilities

1. Drive business growth and account performance

• Lead sell in / sell out performance and revenue targets for assigned Modern Trade accounts.
• Identify growth opportunities through joint business planning, promotion strategy, and channel-specific initiatives.
• Optimize product assortment, pricing, and stock availability to achieve sell-through and profitability goals.

2. Strengthen partnership and trade execution

• Build strong business relationships with key Modern Trade buyers and operations teams.
• Negotiate trade terms, visibility, and promotion execution to enhance brand presence and consumer conversion.
• Ensure all campaigns and activations align with brand direction and channel needs.

3. Optimize operations and forecasting accuracy

• Collaborate with SCM, marketing, and finance teams to improve demand forecasting, replenishment, and allocation planning.
• Monitor and analyze sales, inventory, and ROI to support agile decision-making and minimize aged stock.

4. Lead data-driven analysis and improvement actions

• Analyze sell-out and sell-in data to track performance versus target, identify issues, and propose corrective measures.
• Provide insights on consumer behavior and competitor movement to inform strategic direction.

5. Contribute to team capability and cross-functional collaboration

• Support knowledge sharing, reporting, and sales tools that enhance overall sales efficiency.
• Coach junior team members and promote collaborative teamwork across CE product categories.

Skills and Qualifications

Qualifications

• Bachelor’s degree or higher in Business, Marketing, or related field.
• Minimum 5 years of experience in Modern Trade or Key Account Management (Consumer Electronics or FMCG preferred).
• Proven track record of achieving sales targets and managing large accounts.
• Strong negotiation, problem-solving, and analytical thinking skills.
• Fast learner with strong agility to handle rapid market and business changes.
• Excellent communication skills in Thai and English.

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