About the Role

We are looking for a strategic and execution-focused Product Marketing Manager (PMM) to drive go-to-market (GTM) strategies and marketing execution across our suite of web3 products. In this role, you will develop and execute marketing strategies that drive adoption, engagement, and awareness for Aptos products.

As a generalist PMM, you will work across multiple product lines, collaborating closely with product, marketing, and ecosystem teams. While this role is broad in scope, experience in payments and web3 is highly preferred.

What You’ll Be Doing:

• Develop & Execute GTM Strategies – Define marketing strategies for new and existing products, ensuring alignment with business goals and customer needs
• Positioning & Messaging – Craft compelling positioning, messaging, and value propositions that resonate with developers, businesses, and end users
• Content & Storytelling – Develop high-quality content (blogs, social media, video scripts, product pages, case studies) to drive product awareness and adoption
• Cross-functional Collaboration – Work closely with Product, Growth, Community, and Ecosystem teams to ensure a seamless and consistent product marketing approach.
• Campaign & Launch Execution – Lead end-to-end marketing campaigns, including content creation, distribution strategy, and performance measurement
• Market Research & Competitive Insights – Conduct research to understand user needs, market trends, and the competitive landscape to inform marketing strategy
• Success Measurement & Optimization – Define KPIs, track marketing performance, and iterate on strategies based on data-driven insights

What We’re Looking For:

• 5-8 years of experience in product marketing, growth marketing, or related fields
• Strong understanding of go-to-market strategy, product positioning, and lifecycle marketing
• Exceptional project management skills with the ability to execute complex initiatives across multiple teams
• Ability to translate technical concepts into clear, compelling narratives
• Experience managing content calendars, marketing campaigns, and cross-functional initiatives
• Strong organizational and communication skills; ability to manage multiple projects simultaneously
• Previous experience in web3 and payments or fintech required