The Sr Director Brand Marketing is the business line lead responsible for driving the brand’s strategy while overseeing and delivering marketing and business plans. They are responsible for developing and executing on the brand narrative across a core product line while building a strong emotional connection with our customers. As a brand leader, doer and activator of a DTC-led brand you will work cross functionally to develop and execute a range of projects from 360 campaigns, audience development, strategic initiatives and more.

Solutions-oriented candidate with a creative mind that can craft brand stories that have a tangible impact on the business. Should be a strategic thinker with a knack for uncovering consumer insights and translating them into connective experiences. The Sr Director Brand Marketing reports to the VP, Brand Marketing and is highly collaborative with the in-house teams including creative, growth, retention, data & analytics, social, PR and product marketing teams. 

Responsibilities:

• Develop holistic brand experiences based on extensive research, experience, competitor and brand knowledge
• Have a strong business acumen and understanding of business model 
• Create competitive reviews and situational analyses
• Staying up-to-date on consumer research and market trends
• Identify insights, challenges and opportunities
• Develop brand architecture, positioning and strategy
• Steer cross-functional team to deliver on strategy and business objectives
• Lead day-to-day management of key brand initiatives to drive awareness and engagement
• Ability to manage multiple projects simultaneously leading cross functional stakeholders
• Monitor results, provide strategic recommendation and roadmaps for improvement
• Assist in creating and managing brand marketing budget
• Champion the brand and customer at all times 
• Create strong relationships and build trust with cross-functional teams and leadership
• Work with external vendors and freelancers to execute as needed

Requirements:

• 10-14 years of marketing, brand management or similar experience within a fast growing startup; wellness and/or DTC experience preferred
• 5+ years of team management experience
• Proven track record creating and executing innovative and disruptive integrated brand strategies and campaigns (across digital, social, CRM, OOH, direct response, etc.) for a DTC brand with supporting distribution channels
• Proven track record of managing a business line’s P&L
• Experience managing director reports, in-house teams and agency relationships
• Exceptional communication skills, both verbal and written
• Strong sense of ownership, urgency, and drive
• Positive attitude and ability to manage change, thrive in a fast-paced environment, work though ambiguity, and prioritize projects based on business needs