What do we do?

The Digital Strategy (DS) team work on solving various business challenges using data as tool.

We support the business in identifying Opportunities to improve the overall Digital offerings for our Customers across various Digital Channels (App/Website).

• Perform Digital Journey level deep dives to understand points of friction and ways to minimize Friction & optimize journeys
• Identify key pain points of customers on Digital channels and find Digital Solutions to fix these issues..
• Understand Call leakages from Digital Journeys and perform NLP to help identify the root cause and recommend best in class solutions to reduce leakages.
• Work in collaboration with the tech Teams & Digital products teams to test and measure various digital initiatives.

Team analyzes millions of Chat transcripts and Call transcripts using various text analytics and NLP techniques to unlock opportunities for our clients in meeting their financial needs and creating economic value for the bank.

What’s expected from you?

As a Digital Business Analyst, we are seeking an analytics professional who should be able to perform below behaviors in their day to day role:  

• Client Obsession – Create client centric analytic solution to business problems. Individual should be able to have a holistic view of multiple businesses and develop analytics solutions accordingly.
• Analytic Project Execution – Work on complex analytic projects. This would require an understanding of business context, conversion of business problems in modeling, and implementing such solutions to create economic value.
• Statistical mind set – Proficiency in basic statistics, hypothesis testing
• Presentation Skills : Delivering high class presentation to deliver the thoughts, the solutions or  the problem for business stakeholders and senior management
• Project Management – Should have skillset to manage project in terms of creating project plan, assigning responsibilities, and ensuring appropriate communication
• Contribute to organizational initiatives in wide ranging areas including competency development, training, organizational building activities etc.

Skillset Required :

The most important skill that our analyst should possess is their love for data and their eagerness for new challenges & solving new problems. Apart from these, they should also have the following skillset

• 2-5 years of experience in Analytics - Demonstrated evidence of solving business problems through well-structured analysis.
• Strong programming skills in Python , Pyspark.
• Adobe Analytics - Site Catalyst experience preferred
• Worked on the project leveraging text analytics and NLP techniques.
• Preference for analysts who have worked in or with Digital Business / Fintech / ecommerce  problems

Education:

• Bachelors/University degree or equivalent experience

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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Job Family Group:

Decision Management

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Job Family:

Specialized Analytics (Data Science/Computational Statistics)

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Time Type:

Full time

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Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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