FTTP Wholesale Product Manager, Virgin Media Ireland

About Virgin Media:

Virgin Media have entered the wholesale data market in Ireland and are on a journey to Build Irelands Full Fibre Future. Through this new network, wholesale customers will now have more choice and will be able to benefit from Virgin Media’s expanding Fibre network that will pass 1 million premises across Ireland, offering broadband speeds of up to 10Gbps (gigabits per second).

Virgin Media is currently advancing a €200m project to continue to upgrade its network over the next number of years, that will see it support speeds up to 10Gbps. As Virgin Media’s superfast fibre broadband network continues to grow, we are looking for an experienced Product Manager to join our team.

Working as part of the Commercial Wholesale team in Virgin Media, we are committed to delivering high-speed internet, service and solutions, and superior connectivity to our customers. As we expand our FTTH product line, we are seeking a skilled Product Marketing Manager to drive our FTTH products' success in the market.

Virgin Media Wholesale is part of Liberty Global, one of the world’s leading converged video, broadband and communications companies, with operations in six European countries.

 For further information please visit: www.virginmedia.ie

About the Role:

As the FTTH Product Marketing Manager, you will play a crucial role in developing and executing marketing strategies to promote our FTTH products and services. You will be responsible for creating and implementing marketing campaigns, analysing market trends, and collaborating with cross-functional teams to ensure our FTTH products meet customer needs and achieve business objectives. The role of the Product Marketing Manager is to lead and provide E2E product lifecycle management of the FTTH portfolio.

Key Responsibilities:

• Product Marketing Strategy: Develop and execute comprehensive product marketing strategies for FTTH products, including positioning, pricing, and go-to-market plans.

• Ownership of Product Roadmap & new features

• Market Analysis: Conduct market research to identify customer needs, competitor offerings, and industry trends to inform product development and marketing strategies.

• Product Launch: Plan and execute successful product launches, coordinating with partners, engineering, and customer support teams to ensure a seamless rollout.

• Content Creation and maintenance: Create compelling marketing content, including website content, LinkedIn content, product collateral, videos, newsletters, presentations, webinars, coordinating and hosting industry and partner forums to engage customers and drive insights.

• Sales Enablement: Provide Service Mgmt. teams with the necessary tools, training, and materials to effectively communicate the value proposition of FTTH products to partners.

• Support our New Development Team in creating a marketing presence with their developer partners in the construction industry. This will include developing content for their website, producing Industry newsletters, managing and growing relevant social media presence, organising attendance at industry events and identifying appropriate PR opportunities.

• Partner Engagement: Establish and maintain strong relationships with our partners and customers, gathering feedback and insights to refine product features and offerings.

• Metrics and Analytics: Track and analyse key performance metrics to measure the success of product performance and adjust strategies as needed.

• Cross-functional Collaboration: Collaborate closely with product development, sales, customer support, and other teams to align efforts and meet business goals.

Attributes Required for the Role:

• Experience in a similar role within the Telco or IT industry desirable.

• Understanding of FTTH technology and domain expertise.

• Experience working in a B2B environment, building strong relationships with peers, stakeholders, and partners.

• A self-starter with excellent communication and presentation skills. Proficiency in market research and data analysis.

• Creative thinking and problem-solving abilities. Ability to influence stakeholders and work collaboratively in cross-functional teams.

• Support for associated business projects will also be required. Strong project management skills.

Skills & Expertise:

• Degree level or higher qualification in technical, marketing or demonstratable discipline.

• 5+ years in product marketing management with background in services and solutions.

• Outstanding communication and inter-personal skills.

• Experience in wholesale telco markets and inter-carrier operations.

• Track record of designing and producing technical documentation.

• Product portfolio creation and maintenance.

• Ability to communicate with and influence key stakeholders to senior management level.

• Ability to work with sensitive information as required.

• Proven ability to work to tight deadlines.

• Work closely with management to prioritize business and information needs.

Virgin Media is an equal opportunities employer. Having a diverse workforce is critical to the success of our business.