Project Role : Software Development Lead
Project Role Description : Lead cross-functional product development teams to design, develop and enhance software assets that meet or exceed internal and external(customer) expectations, and meet product functionality, cost and delivery schedules. Apply knowledge to create an environment that fosters accountability, quality, commitment, growth and innovation. Support the sales process as needed by participating in the solution design.
Must have skills : Campaign Analytics & Reporting
Good to have skills : NA
Minimum 12 year(s) of experience is required
Educational Qualification : External RRD

Project Role : Software Product Development Lead Project Role Description : Lead cross-functional product development teams to design, develop and enhance software assets that meet or exceed internal and external(customer) expectations, and meet product functionality, cost and delivery schedules. Apply knowledge to create an environment that fosters accountability, quality, commitment, growth and innovation. Support the sales process as needed by participating in the solution design. Must have Skills : Candidate should have minimum 11-14 years experience using Adobe Suite Analyze and interpret data to provide meaningful insights into user behavior, website performance, and campaign effectiveness. Create and maintain customized reports and dashboards to monitor key performance indicators (KPIs) and track progress Utilize Adobe Target and other testing tools to design and execute A/B tests and multivariate tests to optimize website and campaign performance. Implement and manage personalization strategies based on data insights. Good to Have Skills : No Technology Specialization Job Requirements : Key Responsibilities : Lead the implementation and configuration of Adobe Analytics, ensuring accurate tracking and data integrity. Collaborate with development teams to integrate Adobe Analytics tags and tracking parameters into web and mobile Analyze and interpret data to provide meaningful insights into user behavior, website performance, and campaign effectiveness. Create and maintain customized reports and dashboards to monitor key performance indicators (KPIs) and track progress Technical Experience : Collaborate with marketing, product, and development teams to understand business requirements and align analytics initiatives with organizational goals. Provide training and support to internal teams on Adobe Analytics best practices and tools. Oversee tag management systems, ensuring proper implementation and maintenance of tags across digital properties. Stay current with industry trends and advancements in Adobe Analytics and tag management. Conduct regular audits and quality assurance checks to ensure the accuracy and reliability of data collected through Adobe Analytics. Professional Attributes : Adobe Analytics certification. Experience working in an e-commerce or digital marketing environment. Knowledge of other analytics tools and platforms. Educational Qualification: Bachelor's degree in a relevant field (Marketing, Analytics, Business, etc.). Proven experience with Adobe Analytics implementation and configuration. Strong analytical and problem-solving skills with the ability to derive insights from complex data sets. Familiarity with tag management systems, data layer implementation, and debugging tools. Experience with A/B testing and optimization tools, such as Adobe Target. Excellent communication and interpersonal skills. Strong project management skills with the ability to prioritize and manage multiple tasks simultaneously.

External RRD

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Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with 750,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com

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