The Marketing Lead will be responsible for unlocking Toblerone global brand in the US market by translating global brand strategies into locally relevant plans. This role involves managing local business performance, adapting global communications and activations, and working cross-functionally with Sales, agencies, and the Toblerone Global team to deliver impactful marketing execution. 

This is a unique opportunity to lead the strategic launch of a global icon in the US from 2027 — a brand unlike any other in the portfolio. Toblerone is premium, quirky, and unapologetically different. We don't follow the playbook — we write our own. This role requires someone who thrives on autonomy, embraces creative challenges, and is ready to build something bold from the ground up. 

The Marketing Lead Toblerone US (based in East Hanover) will report directly to the Senior Director Toblerone Global (based in Zurich) and will be a member of the TWTR Marketing Team (part of Toblerone and World Travel retail Global BU). This person will also be responsible for recruiting a Brand Manager (SG10) by end of year to build out the Toblerone US team. 

What? Key Responsibilities 

• Business Performance: Analyze, report, and forecast US external sales. Identify risks and opportunities and drive in-year corrective actions to deliver against targets. 

• Local Activation & Communications: Adapt and translate global communication strategies, campaigns, and toolkits for the US market, ensuring cultural relevance, channel fit, and alignment with the Toblerone Global CX team. 

• Agency Management: Brief and manage local media and creative agencies on media requirements, ensuring deliverables are on-brand, on-time, and aligned with global guidelines. 

• Commercial Collaboration: Partner with the Toblerone US Sales team to build and commercialize local marketing launch plan, including POS execution and retail-specific activations. 

• A&C Budget Management: Own the local Advertising & Consumer budget, ensuring efficient allocation across channels and activities to maximize brand impact and ROI. 

• Portfolio & Pricing Execution: Execute the global portfolio strategy locally via PPA and portfolio customization to meet the needs of US customers and channels. 

• Stakeholder Alignment: Foster strong collaboration with the Toblerone Global team, local cross-functional partners (Sales, Finance, Supply Chain), and external agencies to ensure seamless execution. 

• Team Building: Recruit and onboard a Brand Manager (SG10) by end of year, establishing the foundation of the US Toblerone marketing team. 

How?  

Drive Brand Excellence and Execution 

• Champion the Toblerone brand in the US market, ensuring consistent and premium brand expression across all touchpoints. 

• Stay close to the US consumer, leveraging local insights and market trends to inform activation choices. 

• Drive a performance-oriented mindset, balancing short-term commercial delivery with long-term brand building. 

• Seek simple, practical solutions and leverage best practices from global and other markets. 

• Challenge the status quo and advocate for a "Play to Win" mindset in the US market. 

 Embrace the Toblerone ‘Never Square’ Mindset 

This is not your typical FMCG role. As we are looking to strategically launch a premium brand with a distinctive personality, at Toblerone we operate differently from the rest of the organization.  

We need someone who: 

• Is brave — willing to challenge conventions, push boundaries, and make bold decisions. 

• Thrives on autonomy — can operate independently across time zones, managing up and across with minimal hand-holding while staying closely connected to the global team. 

• Is both creative and structured — brings big ideas to the table but can also build the plans, timelines, and frameworks to make them happen. 

• Loves a challenge — sees the complexity of launching a premium brand in a new market as an exciting puzzle. 

• Does things differently — is energized by working outside the norm and finds motivation in building something new. 

• Is a team builder — will recruit and develop a Brand Manager to grow the US team, setting the culture and ways of working from day one. Will cooperate closely with Toblerone US Commercial team and Toblerone Global team. 

This role is ideal for a high-performing internal talent who is ready for their next big challenge — someone who wants to shape a brand's future in one of the world's most competitive markets. 

A desire to drive your future and accelerate your career, along with the following experience and knowledge: 

• Higher education degree, ideally in Marketing or a related field 

• 8+ years of marketing experience, with at least 5 years in FMCG 

• Proven experience in adapting and executing brand strategies in a local market within a global framework 

• Experience managing media agencies and A&C budgets 

• Strong commercial acumen with experience working closely with Sales teams 

• Experience in portfolio and pricing strategy execution 

• Fluency in English 

• Strong analytical skills and comfort with sales data and forecasting 

• Excellent interpersonal and stakeholder management skills 

• Results-driven mindset with a bias for action 

• Ability to balance global brand consistency with local market relevance 

• High level of organizational skills and attention to detail 

• Comfortable operating with a high degree of autonomy in a remote reporting structure 

• Experience or appetite for people management and team building 

• Demonstrated ability to work across cultures and time zones