About Us 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM, Initiative and Mediahub and through its innovative marketing specialist companies Kinesso, Magna, Orion, Rapport and Mediabrands Content Studio. Mediabrands clients include many of the world’s most recognisable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries, representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com.

 

Role Description 

The Data Operations and BI Director will be responsible for the technical delivery of projects across key clients in the CIA hub, related to NatWest. 

This is a client-facing, technical role requiring hands-on experience of media data and infrastructure, with the expertise to understand client requirements, identify and design appropriate solutions and ensure successful delivery (with the support of the CIA lead).   

The role will support Natwest in ensuring accurate data, reporting and governance solutions are in place with a high degree of accuracy, as well as supporting other CIA crafts with analysis and data outputs. 

An independent worker, this person will also enjoy collaborating with team members from the EMEA CIA hub, as well as with colleagues from other markets and other IPG agency partners.   

ROLE AND RESPONSIBILITIES 

• Be the key point of contact for clients on data and BI projects and work with them to understand their data needs and create robust solutions to address them. 

• Communicate with stakeholders and clients to understand analytics requirements 

• Challenge existing ways of working 

• Design and define new solution requirements 

• Drive efficiencies in how analytics services are delivered, through standardization and automation 

• Support client-side solutions, ensuring accurate flow of data from source to output. 

• Data analysis and insights generation 

• Ensure the ongoing success of projects through design and implementation of appropriate QA processes 

• Continually review and refine agency data processes across the client account to improve efficiency while delivering accurate data outcomes. 

• Maintain and update data process documentation and conduct training for all teams involved in data processes (across both Data specialists and Media Specialist teams). 

• Implement process governance and project management to ensure that all teams follow best practices to ensure quality and accuracy of data. 

• Create protocols to continually review and update data taxonomies across the account. 

• Work with media specialists, media operations and Ad operations teams to ensure governance and compliance with agreed taxonomies. 

• Ensure that agreed taxonomies are integrated into all media planning, activation and reporting tools and systems. 

• Be a point of escalation (internal and client-facing) for any data issues that may arise on the account. 

 

Experience and Expertise 

• Proficiency in stakeholder management across external (client) and internal (agency) stakeholders 

• Ability to bridge the gap between non-technical stakeholders and data-specialists. 

• Expert level understanding of media data and typical media data systems. 

• Experience of leading end to end reporting and BI solution builds. 

• Have a high level of awareness of industry tools and systems used to organize and manage taxonomies, media data etc. 

• Significant experience in data governance and data management on large-scale, complex businesses. 

• Proficient in project management of data specialist teams and processes. 

• Experience in team management & staff development. 

Skills 

• Expertise in using work management tools like Asana, Smartsheet (or other similar systems) 

• Expertise in using taxonomy management tools like Claravine (or other similar systems) 

• Experience with SQL and/or Python. Strong Excel skills 

• Experience with APIs 

• Experience in data analysis and generating insights 

• Experience of using data visualization systems like Tableau, Power BI etc. 

• Excellent written, verbal and presentation-based communication skills.