Senior Product Marketing Manager

Posted:
3/18/2025, 6:05:07 AM

Location(s):
New Jersey, United States ⋅ New York, United States

Experience Level(s):
Senior

Field(s):
Growth & Marketing ⋅ Sales & Account Management

Workplace Type:
On-site

Who We Are 

NeuroFlow CEO and West Point graduate Christopher Molaro served in the army for five years, including a tour in Iraq as a platoon leader. Coming back home, he experienced firsthand the gaps in the behavioral health system and how veterans and civilians alike face too many barriers when it comes to receiving appropriate, timely care.

While pursuing his MBA at Wharton, Chris met his future co-founder Adam Pardes, and the two agreed – even the most engaging digital mental health apps in the world wouldn’t truly change the problem; only a solution that systematically integrated behavioral health into the full healthcare ecosystem could create meaningful change. And so they created NeuroFlow.

What We Do:

We pride ourselves on partnering with healthcare leaders to assist in driving better outcomes, lowering total cost of care, and making behavioral health risk more predictable and transparent. NeuroFlow exists to make sure no one who needs behavioral health support falls through the cracks.
 
We build more than just engaging digital health tools for self-care: we create platforms that identify population behavioral health risk early, engage individuals with acuity-specific resources, and enable care teams to make smarter and more efficient decisions. Together, NeuroFlow’s solutions arm healthcare organizations with the insights they need to overcome the systemic challenges in today’s healthcare ecosystem.

How We Do It:

The award-winning culture at NeuroFlow is one built around encouragement and daring to be great. Our core values have been displayed in our office since day one, and each team member is responsible for carrying out these values and keeping each other accountable to them. We succeed through our flexibility and agility, navigating and transforming an industry ripe for change where “no” or “can’t” is too often the default.  NeuroFlow offers unique opportunities to work in a fun and challenging fast-paced environment with direct, meaningful impact on helping to close the divide between mental and physical health.

Position Overview

As a Senior Product Marketing Manager at NeuroFlow, you will be responsible for developing and executing product marketing strategies that align with our business goals, with a particular focus on driving successful product launches and go-to-market strategies for our advanced healthcare technology solutions. You will work closely with cross-functional teams, including product development, sales, client success and marketing, to create and implement effective product launch campaigns, market positioning, and messaging.

Key Responsibilities

  • Product Launch Strategy: Develop and execute comprehensive product launch strategies for complex analytics products, including market analysis, customer segmentation, and go-to-market plans.
  • Market Positioning: Define and communicate compelling product value propositions, differentiators, and benefits to target audiences. 
  • Messaging and Collateral: Create and oversee the development of marketing collateral, including product documentation, sales materials, and digital content. Partner closely with product team to translate the product and data roadmap for external audiences.
  • Sales Enablement: Collaborate with the sales team to provide them with the necessary tools, training, and resources to effectively sell and promote our products.
  • Competitive Analysis: Conduct competitive research to understand the market landscape, identify opportunities, and refine product positioning.
  • Market Research: Stay updated on industry trends, customer needs, and emerging opportunities to inform product strategies.
  • Customer Engagement: Develop and execute customer engagement programs to gather feedback, drive product adoption, and build customer loyalty.
  • Campaign Management: Plan and oversee integrated marketing campaigns to support product launches and ongoing product marketing efforts.
  • Data Analysis: Utilize data analytics tools to track and measure the performance of product marketing campaigns and initiatives.

Required Qualifications & Competencies

  • 8+ years of product marketing experience with progressive responsibility, with majority of experience in healthcare technology companies
  • Demonstrated success in bringing technically complex analytics products to market in healthcare
  • Data-driven decision-making mindset with experience using analytics to inform strategy
  • Cross-functional team leadership experience, including managing marketing programs across diverse stakeholders
  • Deep understanding of healthcare industry trends and buyer personas across commercial and government markets
  • Excellent analytical and strategic thinking capabilities with ability to translate technical concepts into clear value propositions for various audiences
  • Natural storyteller with outstanding written and verbal communication skills 

Company Benefits:

*Applicable for full time employees

Flexible work schedule, unlimited PTO, physical and mental wellness benefits, medical coverage, parental leave, 401K, company-sponsored events, referral program, onsite gym, dog friendly office, snacks in the office, commuter benefits, onsite massages.

What We Believe:

NeuroFlow is a proud equal opportunity employer. Every day we are working to tackle the mental health crisis in America, and in order to do that well, we need diverse voices, experiences, and perspectives at the table. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. 


*Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are typically done which will ensure an equal employment opportunity without imposing undue hardship on NeuroFlow. Please inform our Talent team if you need any assistance completing any forms or to otherwise participate in the application process.

 

As a HIPAA compliant organization

All team members shall:

  1. Act in accordance with NeuroFlow’s Information Security Policies.

  2. Protect organizational assets from unauthorized access, disclosure, modification, destruction or interference.

  3. Report security events or other risks to the organization

  4. Execute organizational security processes or activities

  5. Perform security responsibilities that defined and communicated for their role

  6. Be responsible for their actions regarding the security of organization