What You'll Do 

Strategic Creative Leadership 

• Campaign Architecture: Design and oversee integrated creative strategies that connect our three core brands across all marketing touchpoints, from product demos and sales presentations to trade shows and digital campaigns 

• Creative Vision Translation: Partner with the Executive Creative Director to translate high-level brand strategies into executable creative concepts that work seamlessly across linear, digital, social, experiential, and B2B channels 

• Cross-Platform Storytelling: Ensure creative consistency and narrative coherence when prospects encounter our brands across multiple touchpoints, creating a unified brand experience that drives engagement and conversion 

• Innovation Leadership: Stay ahead of industry trends and   emerging technologies, bringing fresh perspectives to advertising technology storytelling and pioneering creative approaches that set industry standards 

Cross-Functional Collaboration & Team Leadership 

• Creative Team Integration: Work closely with our Design, Copy, Video, and Project Management team to elevate creative output across all disciplines 

• Mentorship & Development: Guide team members in conceptual thinking, working with the writing team to translate copy from content creation to campaign storytelling, supporting designers in creating work that ladders up to bigger creative ideas and leading the video team as they integrate fully fleshed out campaigns into video assets that support greater business initiatives.  

• Production Partnership: Ensure video content supports integrated campaign concepts while respecting production workflows and team dynamics 

• Stakeholder Alignment: Present creative concepts and campaign strategies to senior leadership, ensuring creative work supports overall business objectives and revenue goals 

Campaign Development & Execution 

• Concept Development: Lead the conceptualization of breakthrough creative campaigns that generate industry attention and drive measurable business results 

• Creative Quality Assurance: Establish and maintain creative standards across all deliverables, ensuring every piece of work from email campaigns to keynote presentations reflects our premium brand positioning 

• Project Orchestration: Work with Project Management to  establish creative milestones, review processes, and quality gates that ensure timely delivery without compromising creative excellence 

• Performance Integration: Leverage data insights and performance metrics to inform creative decisions, optimizing campaigns for both engagement and conversion 

What You Bring 

Creative Leadership Experience 

• 8+ years in creative leadership roles with proven experience managing integrated, multi-platform campaigns 

• Portfolio of award-winning work demonstrating ability to create breakthrough creative that drives business results 

• Team collaboration expertise with experience mentoring creative talent and working across diverse creative disciplines (design, copy, video, experiential) 

• Strategic thinking with ability to translate business objectives into compelling creative concepts 

Technical & Industry Knowledge 

• Cross-platform expertise in creating cohesive campaigns across digital, social, traditional, experiential, and B2B channels 

• Production knowledge understanding design processes, video production, copyrighting, timelines, and project management workflows 

• B2B marketing experience particularly in technology, media, or advertising industries 

• Performance marketing understanding of how creative decisions impact engagement, conversion, and ROI 

Core Competencies 

• Creative Vision: Ability to see the big picture and connect creative dots across multiple touchpoints and brand stories 

• Collaborative Leadership: Proven track record of elevating team performance through mentorship and strategic guidance 

• Communication Excellence: Strong presentation skills with ability to sell creative concepts to senior leadership and cross-functional partners 

• Adaptability: Comfort with ambiguity and ability to work in a fast-paced, evolving industry environment 

• Quality Focus: Relentless commitment to creative excellence with ability to maintain high standards across multiple concurrent projects 

Why This Role Matters 

This position is critical to Comcast Advertising's mission to drive the innovation, streaming and advertising industry forward. As the Associate Creative Director, Integrated Campaigns, you will: 

• Shape Industry Narrative: Help define how advertising technology companies communicate their value in an evolving media landscape 

• Build Creative Infrastructure: Establish creative processes and standards that support our ambitious growth goals 

• Develop Talent: Mentor and guide a team of creative professionals, building the next generation of advertising technology storytellers 

• Drive Innovation: Pioneer new approaches to B2B creative that break through in crowded technology markets