About The Job
We are looking for an analytically talented individual to join the Zeno Group Analytics team. This individual will be responsible for managing the analytics strategy and performance reporting across our digital/paid media accounts.
This role is for a Senior Analyst in a communications world – straddling the intersection between numbers and messages. Daily, you will utilize tools and strategies to translate raw data into valuable business insights and optimization suggestions. Working closely with the PR and Digital teams in order to implement data-driven recommendations generated through proprietary in-house learnings at scale and across multiple clients.
About You
As a Senior Analyst you will be the analytics lead for your respective accounts, getting involved at the inception of new campaigns/programs as well as new business opportunities. You will work with digital channel owners and media monitoring experts to help analyze performance and identify key learnings and provide recommendations that will propel the client forward. You will lead client-specific projects from data cleaning and aggregation to visual creation and finally to report completion as you analyze the results to create actionable insights that will guide strategic decisions, uncovering real-time optimization opportunities that impact the bottom line.
The candidate must be data agnostic, willing to leverage information from a bevy of sources to best analyze the problem and forge a solution. This person will build, develop and maintain data structures, reporting systems and build customized dashboards based on KPIs that will support key business decisions and shape future programming recommendations.
This analytics team works in lockstep with the digital team at Zeno and will interact with every facet of the organization and, at times, clients as well. If you have an affinity for a wide gamut of data and are yearning to augment your knowledge, this role will allow you access to some of the most diverse datasets and tools around. That said, this person must be willing to get their hands dirty and roll up their sleeves in order to optimize existing processes, create best practices, work cross-functionally, ensure data validation, as well as build data visualizations from the ground up.