Do you know what makes thumbs stop on social?

Do you have strong opinions about why a TikTok, Reel, or Short actually works — and the judgment to know which trends a brand should touch?

Could you walk up to a stranger on campus, ask a great question on camera, and make the whole thing feel natural and fun?

If so, we want to meet you.

OfferUp is looking for a summer intern to join our brand and social team. You'll help us brainstorm, brief, capture, and execute social-first creative that brings the OfferUp marketplace to life, especially for Gen Z and young millennial audiences. That means spotting trends and cultural moments OfferUp can credibly join, shaping short-form video concepts, running lightweight man-on-the-street interviews, and bringing a fresh point of view on resale, local discovery, side hustles, and everyday life.

This is not just a "make TikToks all summer" internship. We want someone excited by creative who's also curious about the business behind it: how consumer behavior works, how brands grow, how campaigns get measured, and how a marketplace earns attention, trust, and relevance. You don't need to be the next rising TikTok star — in fact, we're not looking for someone who only wants the spotlight. We're looking for someone who wants to learn how a brand turns attention into real growth.

This role reports to our Social Media Manager and will have regular touchpoints with growth marketing leadership.

What you'll do

• Brainstorm and develop ideas for the organic social calendar alongside our social team.
• Identify trends, formats, creators, and conversations OfferUp can authentically participate in.
• Support short-form video concepts for TikTok, Reels, YouTube Shorts, and beyond — capturing or appearing in content depending on your comfort and fit.
• Run lightweight man-on-the-street interviews on campus or in local communities.
• Help with briefs, shot lists, content organization, and basic production coordination.
• Monitor what's resonating, and get exposure to paid creative testing, campaign operations, and performance analysis.

What we’re looking for

• A student or recent grad interested in marketing, social, brand, creative strategy, or consumer tech.
• Deep familiarity with how people actually consume and share content today across TikTok, Instagram, and YouTube.
• Strong creative instincts and the ability to explain why an idea will or won't land.
• Good judgment, clockwork reliability, and a proactive, low-ego, high-energy approach.

Bonus points if you

• Have made short-form content for yourself, a club, a small business, or a brand — or have experience interviewing people, editing video, or writing hooks and captions.
• Are comfortable on camera.
• Have a real perspective on resale, thrifting, sustainability, local shopping, dorm/apartment setup, or how Gen Z finds deals.
• Are the person your friends trust to be up on the latest trends in social.

Compensation: The hourly rate for this internship is $24– $27. Placement within this range is based on academic standing, relevant coursework or prior internship experience, and demonstrated skills applicable to the role.

This is a non-benefits-eligible internship. No additional compensation beyond hourly wages is offered.