Your work days are brighter here.

We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.

About the Team

As the Principal, Ecosystem, you will play a pivotal role in accelerating the success of Workday’s partner ecosystem and expanding Workday’s influence within global system integrators (GSIs).
This role has two primary pillars:
Innovation Partner Marketing
You will support our ecosystem of “Innovation Partners” — ISVs that build, extend, and sell software on the Workday platform. You’ll develop and lead co-marketing strategies that drive awareness, demand, and adoption of partner-built solutions, ultimately contributing to Workday’s revenue-share goals.
GSI Awareness & Preference Building
You will design and execute marketing programs that increase awareness and preference for Workday inside major GSIs — specifically targeting employees outside the Workday practice.
Your goal: influence these consultants, solution architects, and account teams to consider, recommend, and advocate for Workday with their clients.
This includes ABM-style tactics, internal enablement campaigns, targeted engagement motions, and collaborative programs with GSI partner teams.
This is a high-impact, highly collaborative role requiring strategic leadership, creative problem-solving, and the ability to operate confidently in a complex, global ecosystem.

About the Role

Workday is seeking a Partner Marketing Specialist to serve as a Partner Marketing Concierge for our global partner ecosystem. This role is designed to operate at scale—providing one-to-many, digital-first support that helps partners understand how to market Workday solutions, activate campaigns, and drive demand.

This individual will be the front door to Partner Marketing: answering partner questions, guiding them to the right programs and assets, and ensuring a consistent, high-quality partner marketing experience. In addition, the role will support the Partner Marketing team by tracking, analyzing, and reporting on metrics across global partner marketing programs.

This is an ideal role for someone who is organized, partner-centric, data-driven, and comfortable working across multiple stakeholders in a fast-paced, global environment.

About You

Basic Qualifications:

Partner Marketing Concierge (Primary Focus)

• Act as the central point of contact for partner marketing inquiries across regions and partner types.

• Provide one-to-many digital support via shared inboxes, intake forms, portals, office hours, and documentation.

• Answer partner questions related to:

  • How to market and position Workday solutions

  • Available partner marketing programs and campaigns

  • Demand generation best practices

  • Accessing and using Workday marketing assets and tools

• Triage requests and route partners to the appropriate programs, teams, or resources when needed.

• Develop and maintain self-service guidance, FAQs, playbooks, and templates to reduce friction and increase partner adoption.

• Identify recurring partner questions or gaps and recommend improvements to programs, messaging, or enablement.

Global Program Metrics & Reporting

• Support the Partner Marketing team with tracking and reporting on performance metrics across global partner marketing programs.

• Maintain dashboards and reporting for key metrics such as:

  • Program participation

  • Campaign engagement

  • Event registrations and attendance

  • Asset usage and adoption

• Ensure data accuracy and consistency across regions and programs.

• Provide insights and summaries to help the team understand what’s working, what’s not, and where to optimize.

• Partner with operations, systems, and regional teams to continuously improve measurement and reporting processes.

Cross-Functional Collaboration

• Work closely with global and regional Partner Marketing managers, Partner Operations, and Ecosystem teams.

• Support alignment between global strategy and regional execution by reinforcing standards, processes, and timelines.

• Help ensure partners receive a consistent experience regardless of region or program.

Other Qualifications:

• Problem solving and critical thinking skills - passion for solving challenges with a strong work ethic

• Thorough and able to successfully navigate project demands within established timelines.

• Knowledge of Microsoft Office, Marketo, Google Drive, and Highspot are preferred

• BA/BS degree or equivalent experience

• Minimum of 5 years of related experience; or an advanced degree without experience; or equivalent work experience

• Onsite event support, including travel, is possible throughout the year – up to 10%.

• Sense of humor

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below.  Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.

Primary Location: USA.CA.Pleasanton

 

Primary Location Base Pay Range: $110,400 USD - $165,600 USD

 

Additional US Location(s) Base Pay Range: $95,000 USD - $165,600 USD

Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

At Workday, we are committed to providing an accessible and inclusive hiring experience where all candidates can fully demonstrate their skills. If you require assistance or an accommodation at any point, please email [email protected].

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!

At Workday, we value our candidates’ privacy and data security.  Workday will never ask candidates to apply to jobs through websites that are not Workday Careers. 

  

Please be aware of sites that may ask for you to input your data in connection with a job posting that appears to be from Workday but is not.

  

In addition, Workday will never ask candidates to pay a recruiting fee, or pay for consulting or coaching services, in order to apply for a job at Workday.