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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

We are looking for a creative, collaborative, and well-rounded sr content marketer to create strategic, engaging, and innovative content for our customer service and field service audiences.

If you're the right candidate, then storytelling, strategy, and organizational skills are in your DNA. Your colleagues would describe you as resourceful, comfortable with ambiguity, and open to acting on constructive feedback. You probably have your company's style guide memorized -- and you have a sixth sense for when a piece of content isn't striking the right tone. This team member will also forge relationships with internal and external stakeholders to create strategic content that suits the service audience's needs.

Responsibilities

• Create and execute a content strategy for our field service business that aligns with priorities for the rest of the service portfolio.

• Build and execute on video content strategy for all Service products from the ground up that creates measurable ROI for the business.

• Partner with our community lead to showcase Serviceblazer stories that explain our products and benefits throughout our channels, and encourage engagement and growth in the community.

• Write, edit, and curate original content for the service personas in a way that is search optimized, relevant, and informative. This includes long-form blog posts, technical deep-dives, customer success stories, and industry-specific thought leadership.

• Edit existing content to improve SEO ranking, readability, and relevance.

• Use content of all kinds, including influencer interviews, media bylines, blog posts, gated assets to meet content marketing goals and objectives.

• Interview Salesforce customers and internal experts to tell their unique, inspiring stories and translate complex technical concepts into accessible, customer-focused narratives.

• Own end-to-end content project management from conception to publication, including customer interviews, video editing, social promotion, and asset development.

• Uphold Salesforce voice and tone in every piece of content, while adapting messaging for different channels, audiences, and campaign objectives

• Collaborate with content strategists, editorial leads, product marketing, creative, campaigns, social media, customer marketing, influencers, sales enablement teams, and service leaders as key stakeholders

• Create strategic newsletter content that balances promotional messaging with genuine value for enterprise service audiences.

• Meet fast-paced deadlines while managing multiple concurrent high-priority projects

Required Skills & Experience

• Writing is your passion. You love to write short and long-form assets, including blog posts, articles, video scripts, social media copy, newsletters, gated content and much more.

• 5+ years of experience in content creation, journalism, or professional writing/editing at a tech company (or within a similar fast-paced industry).

• Knowledge of how to speak to service leaders and audiences, as well as content marketing, social media, and content delivery trends.

• Creative project management skills with ability to own multi-faceted content initiatives from ideation through publication and performance tracking

• Creative and proactive thinker who can not only identify gaps or opportunities, but also offers ways to address them. When you encounter obstacles, you find an effective solution with a positive mindset.

• Proven track record of optimizing content for organic traffic growth and developing integrated content strategies that support product launches and rebrands.

• Experience translating technical product features into customer benefits and business value, particularly for AI and automation solutions

• Demonstrated ability to identify content gaps, pitch new initiatives to leadership, and execute successful audience segmentation strategies

• Excessively organized and prepared. Your calendar is your best friend, and while leading meetings with stakeholders, you make sure their time is well spent.

• Proven ability to work well with internal and external customers and navigate complex cross-functional projects with multiple stakeholders.

• Experience working with Optimizely, Quip, AEM, and Wordpress is a plus. Video editing experience is a plus.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $143,400 - $197,200 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.