About us

At Udemy, we’re on a mission to transform lives through the power of learning. We’re a leading global learning company and one of the world’s largest education platforms, with more than 69 million learners. Our goal is to provide flexible, effective skill development to empower organizations and individuals. 

Talented people are everywhere, and the right opportunity can be hard to come by. That’s why we’re focused on revolutionizing learning, using our skills and expertise to help others develop theirs and reach their full potential. Individually, we bring our unique perspective to reimagine the way we share knowledge. Together, we can transform lives by making learning more accessible for our learners, our instructors, and businesses around the world.

About this role 

Performance and Growth Marketing team is looking for a B2B paid search expert to help manage, optimize, and grow a paid acquisition program with a multi-million dollar budget.

What you'll be doing

• Manage, optimize, and report on performance across Google Ads and Microsoft Ads (Bing) acquisition programs primarily focused on paid search, but also including top-of-funnel campaign types (video, display, etc)
• Monitor and optimize the program’s pacing toward quarterly budgets while optimizing for sales pipeline, closed-won revenue, and ROAS targets.
• Collaborate with cross-functional stakeholders (creative, product, data science, legal, and other teams) and external partners (media agency, Google account team, and other vendors) to drive your projects forward.
• Identify opportunities for the program’s improvement, formulate test hypotheses, and design and launch tests to validate your hypotheses.
• Maintain the highest standard of account quality by monitoring competition, auction insights, ad relevance, and keyword quality scores.
• Learn and lean into AI tools to improve the effectiveness of campaign management and the velocity of testing. We use ChatGPT, Writer, and Canva, but we continuously research and add more tools.

What you’ll have

• 4+ years of work experience in performance marketing, primarily in paid search.
• Experience managing B2B paid search programs with at least $250K in monthly investment, optimizing toward sales pipeline or closed-won revenue while maximizing ROAS.
• Experience managing multiple cross-functional stakeholders/projects at once. 
• Experience designing, launching, and measuring A/B experiments focused on finding optimal campaign setup and improving creative and landing page experiences.

About your Skills

• B2B marketing: While your core expertise is in paid search, you know the entire B2B funnel and how advertising can influence each stage from brand awareness to remarketing. You can investigate where in the funnel leads may drop off and propose effective solutions. You know how various Google Ads campaign types fit in the B2B funnel and how they can influence other funnel stages. In addition to Search, you have launched and managed at least one of the following campaign types: Video (YouTube), Display, Demand Gen, or PMax.
• Communication: You communicate clearly and concisely, adapting your message to diverse stakeholders and contexts.  You ask questions to understand the full context of the project or situation at hand. Whether writing, presenting, or collaborating, you convey ideas effectively, build alignment, and keep projects on track through proactive and thoughtful interactions.
• Stakeholder management: You drive projects that involve several teams at a time, internally and externally. You develop relationships effectively up, down, and across the organization and you can strategically use these relationships to help move your work forward. You inspire others to align with your vision of success.
• Advanced reporting: You are familiar with reporting and data visualization tools beyond Excel and Google Sheets. You know how to find the right data and visualize it in a dashboarding tool like Tableau, Looker, or similar. Moreover, you can build custom reports in Salesforce or another CRM and draw actionable insights.

We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!

Life at Udemy

We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:

•  We’re invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we’re a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we’re better for it.
  
  
• Learning is what we do – inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You’ll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.
  
  
• Our reason to exist is to revolutionize learning – that calls for taking risks and learning from failures. Whether it’s our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.
  
  
• We’re committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work. 

Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You’ve got the skills; why not use them to help others develop theirs?

At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We will consider for employment qualified applicants with arrest and conviction records.

Udemy Mexico Benefits

Our benefits are designed to support you and your family with the protection and care you need, ensuring easy access to the right coverage when it matters most. Here’s a snapshot of the key benefits for full-time Udemates based in Mexico:

Core Benefits:

• Medical, Dental, and Vision Coverage: Includes maternity, private hospital, dental, and vision benefits for employees and eligible dependents.
• Life Insurance: 12x monthly base salary, with a Free Cover Limit of MXN 7.5 million.

Financial Benefits:

• Grocery Vouchers: Monthly vouchers valued at $2,200 MXN.
• Teleworking Allowance: $800 MXN monthly.
• Savings Fund: Both you and Udemy contribute 13% of your monthly salary, capped to 1.3 times the UMA value.
• Christmas Bonus: Equivalent to 30 days of your current salary.
• Vacation Bonus: 25% premium on your vacation days.

Time Off Benefits:

• Holidays: Udemy observes 12 public holidays in Mexico.
• Annual Leave: 12 days of annual leave per year.
• Sick Leave: 10 days of paid sick leave per year.
• Family Bonding: 12 weeks of maternity leave or partner leave for bonding after the birth or adoption of a child.
• Bereavement Leave: Up to 20 working days for the loss of a loved one.

Wellbeing Benefits:

• Maven (Reproductive Health): Unlimited virtual appointments and $25,000 lifetime benefit for fertility, adoption, and surrogacy.
• Modern Health (Therapy and Coaching): 10 sessions with therapists and 10 sessions with coaches per year.
• Origin (Financial Planning): Free access to Certified Financial Planners for you and your spouse.
• Workplace Options (EAP): 24/7 support for family, stress, caregiving, financial, and legal issues.

Additional Perks:

• Udemy Courses: Free and unlimited access to Udemy’s Marketplace and Udemy Business.
• Home Office Reimbursement: $500 one-time reimbursement and $35 monthly for work-from-home needs.