About the Role

As a product manager, you will work on our fast-growing short video platform. Join us and be part of a team that’s building the future of video ads and monetization, making a huge impact on the platform and our community.

Responsibilities

• Develop and execute the product strategy for monetization features, programs, and ad formats designed to empower and support creators globally.
• Partner closely with data science, ad product, engineering, and creator monetization teams to design, build, and scale customized programs that drive revenue for creators and maximize advertising opportunities.
• Collaborate with cross-functional teams to integrate user feedback, market research, and internal data into the product roadmap, ensuring our monetization features meet both creator and advertiser needs.
• Leverage a data-driven approach to inform product design, iterations, and strategic decision-making from concept to launch.
• Drive innovation in ad formats, including video ads, content ads, and new monetization surfaces that align with the platform's mission and goals.
• Ensure a seamless ad experience that supports both user engagement and advertiser goals while maintaining the integrity of the platform.
• Foster strong relationships with internal and external stakeholders to drive product vision, ensuring alignment across teams and functions.

Qualifications

• Bachelor's degree in a related field (MBA or advanced degrees are a plus).
• 3+ years of experience in building monetization and/or ads products, preferably at a consumer-focused technology company.
• Deep understanding of content consumers, creators, and their monetization journey.
• Proven experience conducting quantitative and statistical analysis to drive product decisions, with the ability to summarize and communicate results to stakeholders effectively.
• Outstanding collaboration, communication, and interpersonal skills to build trusted relationships across functions.
• Experience in user-generated content platforms or knowledge of the creator economy is a strong plus.

Preferred Qualities

• Experience in investment banking or consulting firms are a plus
• Familiarity with video ads, content monetization, or ad tech ecosystems.
• Experience working on products at the intersection of creator tools and ads, focusing on monetization strategies.
• Ability to thrive in a fast-paced, entrepreneurial environment, with a focus on solving complex problems and driving product innovation.

Benefits

We offer competitive benefits package:

• Health, dental, and vision care for you and your family (0 cost for employee)
• Top-tier 401(K) plan with company matching
• Paid time off and paid holidays
• Paid parental leave
• FSA and commuter benefits programs
• Team activity budget