The purpose of this role is to assist with the planning, reviewing and optimisation of SEO initiatives whilst supporting the team in reporting and other day-to-day tasks

Job Description:

Key responsibilities:

• Conduct SEO audits and identify opportunities for on-page, off-page, and technical improvements.

• Develop and implement SEO strategies aligned with business goals to improve organic visibility and traffic.

• Perform detailed keyword research, mapping, and clustering to identify content opportunities.

• Optimize website content, metadata, internal linking, and site architecture for search engines.

• Monitor and improve website health, Core Web Vitals, and crawlability using tools like Screaming Frog, Semrush, Ahrefs, or GSC.

• Plan and execute link-building campaigns to strengthen domain authority and backlink profile.

• Collaborate with content, design, and development teams to ensure SEO best practices are implemented across all digital assets.

• Track, measure, and report performance of SEO campaigns against KPIs (traffic, rankings, conversions).

• Stay updated with the latest search engine algorithm changes, trends, and emerging SEO tools.

• Provide actionable insights and recommendations to stakeholders for continuous improvement.

• Conduct competitor analysis to benchmark performance and discover growth opportunities.

Location:

Mumbai

Brand:

Iprospect

Time Type:

Full time

Contract Type:

Permanent