Job Description

• Responsible for the overall go-to-market strategy, development, execution and optimization marketing campaigns for SNAP
• Develop marketing calendar and channel/distribution strategy by having end to end accountability of commercial delivery into market and work closely with regional/local integrated marketing team, social media, digital marketing and creative team to ensure SNAP strategy is aligned to overall AirAsia.com Strategy
• Build on product messaging that sets new products apart from others in the market to give them a unique selling point
• Work closely internally with Business Development team to establish channel strategy (external party) Using creative channels to maximize promotional opportunities for AirAsia in a cost-efficient manner, building a consistent level of “buzz” around the brand Enhance the consumer purchase experience by developing and monitoring funnel strategy and conversion.
• Constantly engage with Product team to enhance the user experience