JOB DESCRIPTION:

RESPONSIBILITIES:     

The mission of the position is to build brands in e-Commerce platforms through the integration of brand resources and EC customer eco-system and provide the best content experience along consumer decision journey, to drive business growth and accelerate market share growth.

Five Main Responsibilities:

40% Develop attractive and professional content with variety tools such as livestreaming, short video, content page (including KOL/HCP content)

30% Content investment ROI control and tracking

15% Work with MKT team on product content and brand content develop and upgrade

10% Optimize Flagship store UED to enhance consumer experience with upgraded content.

5% Competition environment analysis

Major Responsibilities/Activities:

• Responisble for the annual Content plan including HCP and KOL content in EC platform to build and increase brand/product awareness and WOM.
• Explore content models on Social Commerce platform like TikTok.
• Drive excellent planning and implemention on content of key EC carnival to drive business result.
• Work closely with MKT team on new product launch content develop, routine content upgrade.
• Continue upgrading UED and enhance consumer experience with professional content.
• Competition environment analysis and upgrade.
• Help TMKT head to grow business from a channel perspective. Consolidate data from both JD and Tmall account and dig out content insight to help decision making on channel strategy.

REQUIREMENTS:

Industry experiences:

• FMCG/ Infant Milk category is preferred.

Position experiences:

• At least 3 years working experience related to marketing
• Experience in digital or E-commerce marketing is preferred.

Language Skills：

• Exellent communication with Mandrine and English is must.

Computer Skills:

• Familiar with office soft ware

Mobility:

• Able travel based on business request.

Certificate Required:

• No specifie requirement

Other Special requirement:

The general mindset needed for this position are:

• Result driven
• Accountability
• Learning agility
• Team work

     

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Product Management

     

DIVISION:

ANI International Nutrition

        

LOCATION:

China > Shanghai : 388 W. Nanjing Road, Ciros Plaza

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Not specified

     

MEDICAL SURVEILLANCE:

Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:

Not Applicable