Senior Marketing Technology Manager

Posted:
12/19/2024, 11:09:25 PM

Experience Level(s):
Senior

Field(s):
Growth & Marketing

We're revolutionizing the fitness & wellness industry, and we’re looking for talented people to help us do it. Mindbody + ClassPass bring together the best of both sides of the market: Mindbody is the industry’s most trusted all-in-one technology platform; ClassPass is one of the most popular apps for fitness & self-care enthusiasts. Together we’re partnering with more than 70,000 fitness studios, gyms, salons, and spas around the world. We’re not just another tech company—we’re far and away the leader of our industry. So join the team, work with mission-led people, and enjoy amazing benefits. Let’s see what we can accomplish together! 

Who we are

At Mindbody + ClassPass, we’re innovating for the future of wellness by bringing together the best of both sides of the market: Mindbody is the industry’s most trusted technology platform, empowering tens of thousands of wellness brands around the world with the software and resources they need to run and grow their businesses. ClassPass is one of the most popular apps for fitness lovers and self-care enthusiasts, partnering with over 30,000 fitness studios, gyms, salons, and spas around the world. We’re on a mission to create a wellness community for all—opening the doors to more authentic, local wellness experiences than ever before.  

About the right team member

We’re seeking a Senior Marketing Technology Manager with expertise in marketing channel attribution, SQL, and data visualization tools. The ideal candidate has deep experience with HubSpot and Salesforce, including campaign reporting, email coding, and funnel optimization analysis. 

About the role

In this role, you will manage and optimize our HubSpot CRM, streamline its integration with Salesforce, and improve sales routing processes. You’ll collaborate with paid media and lifecycle marketing teams on campaign reporting and tracking, as well as work with web developers to ensure seamless tracking of web optimization tests. 

Focused on B2B, you’ll support both the partner business marketplace and corporate wellness program by developing lead attribution systems and identifying optimization opportunities across the funnel. 

  • Build and maintain a lead attribution model for corporate and partner marketing 
  • Develop performance reports for paid and organic campaigns 
  • Identify and prioritize funnel optimization opportunities 
  • Support cross-team experiments with lead tracking and reporting 
  • Design and implement lead nurturing emails in HubSpot 
  • Develop, test, and optimize HubSpot workflows for email automation and CRM management 
  • Maintain the integration between HubSpot and Salesforce 

Skills & experience

  • Advanced expertise in HubSpot and Salesforce 
  • Strong proficiency in SQL 
  • Experience developing lead attribution models 
  • Strong experience coding emails using HTML and HubL 
  • Familiarity with Tableau reporting (preferred) 
  • Background in revenue operations (a plus) 

 

#LATAM

Have we piqued your curiosity?

Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.

Mindbody is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

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Mindbody

Website: https://co.mindbodyonline.com/

Headquarter Location: Miami Beach, Florida, United States

Employee Count: 1001-5000

Year Founded: 2001

IPO Status: Delisted

Last Funding Type: Private Equity

Industries: Beauty ⋅ Fitness ⋅ Health Care ⋅ Marketing ⋅ Performing Arts ⋅ Software ⋅ Wellness