We're reimagining the way Australians live, work, and play. We own and manage some of the most recognisable and loved retail destinations across Australia.

 
We’re evolving our portfolio into destinations that offer a broad selection of retail, residential, and office spaces. Through our diverse portfolio, data-led decision-making, and nationwide development pipeline, we do things differently.

We are Vicinity.

Role purpose

The key purpose of the Brand & Marketing Manager is to work closely with the Regional Brand and Marketing Manager in the development and implementation of the Centre’s brand strategy and annual marketing plan for centres.

You will lead the charge and contribute to the development of each Centre’s Vision Strategy and Action (VSA) planning process, ensuring the marketing plan delivers on key opportunities for the centre. You will develop commercial strategies including brand awareness, digital, local activations, partnerships, campaigns and promotion, and identify opportunities to support retailer business strategies through local marketing plans which are tailored to the needs of our consumers.

Key Accountabilities

• All elements of the annual performance cycle are completed by the due date (including goal setting, mid-year reviews, EOY conversations)

• Regular 1:1’s, team meetings and development conversations conducted - minimum monthly cadence

• Performance issues are managed in an effective and timely manner

• Quarterly development conversations conducted with all team members

• 100% of compliance training is completed on time for team

• All health and safety, risk and compliance requirements are delivered across the team

• Effective management of budgets as per forecast with demonstrated focus on managing cost

• Demonstrated commitment to building own capability as a people leader

• Collaborate with the Regional Brand and Marketing Manager to develop the brand and marketing strategies for the centre which will be aligned to the Vicinity Marketing Strategy and Vision Strategy and Action Plan (VSA’s)

• Deliver and align with the Vicinity Marketing Strategy and asset cluster plan for the centre

• Thorough understanding of consumer segmentation and key target markets in order to develop strategies that create value and deliver an ROI

• Plan, manage and execute strategic campaigns, activations, and projects consistently to timelines and budgets

• In conjunction with the Digital and Social Specialist develop and implement social and digital strategies, activity, monitoring and reporting, to support the cluster and centre marketing plans.

• Centre operational support will be required from time to time including and not limited to duty management shifts, centre walks, hoarding management and onsite contractor support.

• Strong understanding of retailer businesses and engagement, ensuring regular and meaningful communication and reporting with our retail partners at all times

• Support the localisation of the national ESG strategy including relationship management and data reporting.

• Administrative and Reporting duties will include but are not limited to preparing reports and attending Joint Venture Meetings and regional meetings; and the performance management of regional traffic, sales and campaign PIR’s and relevant risk, security & compliance training reporting.

• Financial/ Budgeting duties will include raising purchase orders, processing invoices, monthly forecasting and supporting the Regional Brand and Marketing Manager with the annual budgeting & planning process.

Key Role Relationships

• Brand and Marketing Manager

• Marketing Executive team

• Head of Brand & Marketing

• Digital and Social Specialist

• Leasing Managers and Executives

• Marketing, Digital and Creative Services Teams (National Marketing)

• Centre Management team including Centre Manager, Operations Manager, Administration Manager, Guest Experience staff, operations teams

• Casual Mall Leasing and Vacant Shop Income teams.

• Property Analyst

• DS&I Team

• Risk Team

• Compliance Team

• Governance Team

• Legal Team

Experience & Capabilities

ESSENTIAL EXPERIENCE

• You will be an experienced marketing professional from retail and/or brand marketing with competency in modern, results driven marketing. You will have strong analytical understanding of local customer insights and knowledge of the competitive environments, with the ability to work as a part of a team and develop/ maintain strategic relationships across a region.

CRITICAL KNOWLEDGE

• Strategic marketing expertise including data & insights, frameworks, methodologies and channels

• Marketing legal, risk and compliance knowledge

• Event Management and Project Management skills

• Proofreading and Editing Skills

• Interpersonal and Strong Verbal and Written Communication Skills

• Financial acumen and proven performance to drive value and commercial results.

• Strong organisational, project management and time management skills

CAPABILITIES

• Consumer-led; Understand the value of key consumer segments

• Challenge the status quo and explore more effective and efficient ways to get things done

PERSONAL ATTRIBUTE

You consistently demonstrate and role model the behaviours that bring the Vicinity values to life:

Respect

• We listen to and acknowledge each other's views

• We have difficult conversations with care

Integrity

• We back our words with the right actions

• We do the right thing, no matter the situation

Customer Focus

• We nurture a genuine connection with our customers

• We consider customer needs when making decisions

Collaboration

• We invite the right people to the table

• We balance consensus with decisive actions

Excellence

• We always strive to improve

• We share our challenges and celebrate the wins

Why Vicinity?

Our benefits program focuses on creating an awesome place to work in which our people are rewarded and recognised. This includes:

• Flexible working options 
• Birthday leave & purchased additional leave
• $1,000 worth of VCX securities rewarded for eligible team members
• Internal mentoring program
• Generous Parental Leave

We live and work by our values of Respect, Integrity, Customer Focus, Collaboration and Excellence.  They are the foundation to everything we do and provide us a north star with which we can shape meaningful places where communities connect.

At Vicinity we embrace and celebrate diversity and are committed to creating an inclusive work environment where we attract, retain and develop our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community.

Our people and our Employee Advocacy Groups (Gender Balance, Cultural Diversity, Disability & Access and Pride & Allies) actively build community and provide allyship within Vicinity. If you’d like to speak to someone to understand what it’s like firsthand to work here, please reach out to our Talent Acquisition team.

We are aware of current limitations with our website accessibility and are working towards improving this. Should you experience any issues accessing information in this job advertisement or the application form, and require this in an alternate format, please contact our Talent Acquisition Team. Similarly, if you would like to discuss workplace accessibility, any reasonable adjustments we can make to better support you during the recruitment process, or your potential future role please reach out to our Talent Acquisition team:

Email: [email protected]

Phone: +61 3 7001 4000 (request to speak to our Talent Acquisition team)

Note: To be eligible to apply for this position, you must have existing, relevant Australian work rights. At the later stages of the recruitment process the shortlisted candidate/candidates will be required to undergo a Criminal History Background/Police Check as a mandatory part of the process. Additional qualification checks may also be required dependant on role and level.