Job Summary:
Community Marketing Representative II is responsible to support the sales enrollment strategy in collaboration with management to ensure all membership goals are successfully achieved
Essential Functions:
- Utilize a consultative sales approach to specified industries to promote CareSource Family of Products and differentiating factors to gain access to their employees for holistic education sessions for all products
- Serve as a subject matter expert on CareSource’s Medicaid, Health Insurance Marketplace, MyCare and Medicare Advantage lines of business
- Contribute and support the development of educational and enrollment opportunities with community and government agencies, community housing, providers and health systems, community business associations, targeted industries and faith based organizations
- Assist in community outreach strategies and programs with guidance to internal departments and staff while adhering to all applicable state and federal regulatory requirements
- Collaborate cross functionally in the development of Sales & Marketing specific strategies for enhanced engagement including collaboration with Care Managers, High Risk Case Management, Care4U, Life Services and Health Partner teams
- Conduct sales presentations, marketing activities and other informational events in accordance with current approved marketing guidelines and State/Federal regulations
- Deliver educational staff presentations to targeted industries, hospitals, clinics, doctors' offices, public housing, faith based organizations, community organizations and government agencies
- Strictly adhere to all State and Federal Marketing regulations
- Perform all required training to successfully satisfy all State and Federal requirements
- Monitor competition by gathering current market information on benefits, services, trends, changes, strategies/tactics, new products, etc.
- Maintain professional and technical knowledge by attending educational workshops; training, reviewing professional publications; participating in industry Continuing Education Courses
- Cross trained in all lines of CareSource products and benefits
- Provide proactive, high-level relationship management and support with Key Agencies in order to access and drive new membership acquisition and member retention
- Manage budget of sponsorship and Promotional items spend
- Keep management informed by documenting detailed sales activity and records of all agency/organization contacts in the Customer Relationship Management tool (“CRM”) and weekly reports
- Drive new membership acquisition by managing lead generation and direct marketing outreach during AEP (Annual Enrollment Period)
- Effectively coordinate activities with Communications/Marketing, Inside Sales/Member Services, Health Partners, Life Services and Care Management counterparts to ensure achievement of desired results
- Develop and implement territory plan to achieve desired membership and retention goals
- Participate in the negotiation, development and staff coordination of Community/Agency/Provider events
- When necessary assist in enrollment activity for Medicare Advantage product
- Regular travel to conduct member visits, provider visits and community-based visits as needed to ensure effective administration of the program
- Perform any other job duties as requested
Education and Experience:
- Associate degree in Marketing, Communications, Business Administration or related field, or equivalent years of relevant work experience, is required
- Minimum of two (2) years of experience in Sales, Marketing or Account Management or Community Outreach and/or Social Delivery is required
- Medicare, Medicaid and/or Commercial Health Insurance experience is required
Competencies, Knowledge and Skills:
- Proficient in Microsoft Suite, to include Word, PowerPoint and Excel
- Excellent computer skills and ability to effectively use CRM system
- Knowledge of managed care principles, marketing guidelines and market dynamics
- Maintain marketing regulatory knowledge for compliance to State and Federal regulatory insurance guidelines and requirements
- Proven self-starter: able to work independently and within a team environment to achieve sales goals
- Effective listening and critical thinking skills
- Strong problem-solving skills with attention to detail & excellent follow-up
- Excellent written and verbal communication skills
- Excellent presentation skills and negotiation skills in both small and large group settings
- Excellent organizational and time management skills
- Ability to develop, prioritize and accomplish goals
- Strong interpersonal skills and high level of professionalism
- Demonstrated strategic thinking and planning skills
- Excellent research and analytical skills
- Proven experience of selling new products to existing customers
- Excellent Time and territory management skills
- Ability to lift up to 50lbs on occasion
Licensure and Certification:
- Current, unrestricted State Insurance License in Accident and Health within state(s) of assigned territory is/are required
- Applicable Certification as required within state(s) of assigned territory or ability to achieve certification(s) within 30 days of hire and annual recertification each year thereafter is required. If a Federally Facilitated Marketplace (FFM) State, certification from the Health Insurance Marketplace is required.
- Current, unrestricted Driver’s License in good standing is required Employment in this position is conditional pending successful clearance of a driver’s license record check. If the driver’s license record results are unacceptable, the offer will be withdrawn or, if you have started employment in this position, your employment in this position will be terminated
- To help protect our employees, members, and the communities we serve from acquiring communicable diseases, Influenza vaccination is a requirement of this position. CareSource requires annual proof of Influenza vaccination for designated positions during Influenza season (October 1 – March 31) as a condition of continued employment. Employees hired during Influenza season will have thirty (30) days from their hire date to complete the required vaccination and have record of immunization verified.
- CareSource adheres to all federal, state, and local regulations. CareSource provides reasonable accommodations to qualified individuals with disabilities or medical conditions, sincerely held religious beliefs, or as required by state law to enable the employee to perform the essential functions of the position. Request for accommodations will be completed through an interactive review process.
Working Conditions:
- Mobile Worker: This is a mobile position, meaning that regular travel to different work locations is essential. Will be exposed to weather conditions typical of the location and may be required to stand and/or sit for long periods of time.
- Reside in the same territory they are assigned to work in; exceptions may be considered, due to business need
- May be required to travel greater than 50% of time to perform work duties. A valid driver’s license, car, and insurance are necessary for work related travel
- Required to use general office equipment, such as a telephone, photocopier, fax machine, and personal computer
- Flexible hours, including evenings and/or weekends as needed to serve the needs of our members and may refer members to other CareSource resources
Compensation Range:
$52,400.00 - $83,900.00
CareSource takes into consideration a combination of a candidate’s education, training, and experience as well as the position’s scope and complexity, the discretion and latitude required for the role, and other external and internal data when establishing a salary level. We are highly invested in every employee’s total well-being and offer a substantial and comprehensive total rewards package.
Compensation Type (hourly/salary):
Salary
Organization Level Competencies
This job description is not all inclusive. CareSource reserves the right to amend this job description at any time. CareSource is an Equal Opportunity Employer. We are dedicated to fostering an inclusive environment that welcomes and supports individuals of all backgrounds.