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Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

 

Adobe's Lifecycle Marketing team is passionate about delivering impactful and effective marketing programs to our customers. Our goal is to drive long-term revenue growth for Adobe through innovative, impactful and scalable marketing programs. We are looking for a creative and analytical Senior Lifecycle Marketing Manager to lead lifecycle and email channel strategy and implementation for Adobe Creative Cloud and Document Cloud in the America's region.

As a member of the Lifecycle Marketing Acquisition team, you will create and implement lifecycle strategies designed to acquire, engage and onboard new users for long term business growth. In addition, you will collaborate on broader cross-functional initiatives with Regional Marketing, Product Growth, Product Marketing, Go-to-Market and Adobe.com partner teams.

Responsibilities

• Lead and manage email marketing acquisition campaigns from end-to-end. Develop and analyze key marketing metrics to ensure campaigns are meeting revenue goals.
• Turn business goals and priorities into quarterly and annual lifecycle marketing plans, gaining consensus across the organization
• Establish a measurement framework in partnership with our analytics team, refining success metrics and inputs that show impact of our programs to the overall business
• Build positive relationships and interact with key business partners across Adobe, ranging from marketing peers to senior leadership
• Harness technology for programmatic personalization at scale, applying APIs, machine-learning models, mobile insights and behavioral data to improve customer relevancy and revenue impact,
• Build weekly, monthly and quarterly reports that quantify impact, identify trends, and encapsulate key initiatives, partnering with analytics team on ad-hoc analysis and deep dives
• Create new initiatives at scale that drive revenue and customer lifetime value, while improving relevancy through experimentation and personalization

Skills

• Intermediate to advanced email marketing experience, with the ability to learn new technologies, products, or systems quickly
• Advanced analytical skills - quickly digesting large amounts of data, identifying trends and pursuing the right questions to take action
• Proven experience building test and learn plans that continuously improve program engagement through personalization, dynamic content, and creative optimization.
• Ability to thrive in a fast-paced environment while prioritizing tasks and meeting deadlines with minimal oversight
• Excellent written and verbal communication abilities and strong problem-solving skills with a keen attention to detail.
• Ability to navigate a matrixed organization and represent team with integrity and self-sufficiency

Experience

• 7+ years of related experience, MBA or BA/BS degree
• Tech or SaaS experience preferred, ideally in a multi-funnel or multi-vertical business model.
• Extensive experience in email or in-product and (or other relevant performance marketing channels) with an emphasis on personalization and experimentation

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.

If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is an equal opportunity and affirmative action employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law.

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $110,800 -- $209,500 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

 

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