As an Ad Operations Associate Manager, you will lead the planning, execution, and optimization of full-funnel performance marketing campaigns across multiple digital platforms. This role focuses on driving efficiency and ROI through data-driven optimization, close KPI management, and continuous experimentation. You will collaborate closely with internal teams to deliver scalable, high-impact campaigns aligned with client business objectives.
What You Will Do
Plan and execute full-funnel communication campaigns across platforms (Google, Meta, TikTok, Programmatic, etc.).
Monitor and optimize campaigns in real-time based on KPIs to ensure maximum performance and ROI.
Proactively provide data-driven insights and recommendations for budget allocation and strategy adjustment.
Develop and lead performance marketing strategies across channels, including SEM, paid social, display, video, and affiliate.
Set and manage KPIs aligned with client business objectives.
Continuously analyze campaign performance and prepare reports with actionable recommendations.
Execute, optimize, manage and monitor campaign performance and profit.
Conduct market research and identify emerging trends, consumer insights, and growth opportunities.
Collaborate with planning teams to develop monthly, quarterly, and annual campaign roadmaps based on product and business goals.
Drive ongoing A/B testing and experimentations to optimize creatives, bidding strategies, and targeting for continuous improvement.
Who You Are
Bachelor’s degree (communications, marketing, advertising, or media preferred)
At least 4-5 years of working experience in digital media positions, and at least 2 years in leader/senior position.
Experience in managing regional online advertising campaigns in Google Ads, Facebook, DV360, TikTok, LinkedIn for clients and perform complicated campaign analysis
Ability to prioritize and organize workload
Good business sense and the ability to manage budget
Strong understanding of all media types, with a strong focus on digital
Strong quantitative and analytical skills including working with budgets and numbers.
Headquarter Location: Singapore, Central Region, Singapore
Employee Count: 1001-5000
Year Founded: 2016
IPO Status: Public
Last Funding Type: Series D
Industries: Advertising Platforms ⋅ E-Commerce ⋅ Human Resources ⋅ Manufacturing ⋅ Marketing ⋅ Marketing Automation ⋅ Media and Entertainment ⋅ Mobile Advertising