Marketing Coordinator, Enterprise Solutions

Posted:
7/31/2024, 5:00:00 PM

Location(s):
Gujarat, India ⋅ Ahmedabad, Gujarat, India

Experience Level(s):
Senior

Field(s):
Growth & Marketing

About the Role:

Grade Level (for internal use):

09

In This Role, You Will:

  • Work on high visibility projects that provide valuable opportunities for professional growth and development.
  • Gain experience in building comprehensive marketing plans, utilizing a multi-channel approach to achieve impactful results.
  • Be an integral part of a team responsible for creating stand-out innovative, and strategic marketing initiatives.
  • Develop proficiency in leading industry tools such as Salesforce, Marketo, Workfront, Campaign Launchpad, Smartsheet, Wrike, Adobe, Bizzable, and more.
  • Collaborate with a creative, driven, and innovative global marketing team within a Fortune 500 company.
  • Cultivate your messaging and copywriting skills, while becoming familiar with the concept of brand voice.
  • Contribute to the creation of thought leadership content aligned with the customer journey.
  • Play a key role in driving the success and reputation of the marketing function within the larger commercial team

Responsibilities:

  • Marketing Communications: Support the creation of various types of content aligned with the customer engagement funnel/buyer journey, including web and advertising copy, social media posts, videos, and emails.
  • Nurture Campaigns: Assist in developing and executing customer-focused messaging for nurture campaigns.
  • Event Support & Management: Work closely with the marketing lead and events team to manage and support the execution of webinars, 3rd party and hosted events across EMEA and AMERS. This includes pre-event communication, event strategy and logistics, attendee check-ins, post-event lead processing, and identifying opportunities for event optimization.
  • Digital & SEO: Contribute to optimizing our digital footprint across all channels to ensure our content is discoverable and relevant to our customers' needs. Help refresh digital campaigns to include remarketing, prospecting, and display advertising.
  • Social media: Create engaging, informative, and shareable copy for social media posts, ads, captions, and headlines across S&P Global Market Intelligence platforms.
  • Metrics: Learn the end-to-end lead process and analyse the performance of each tactic and channel to maximize reach and effectiveness. Track engagement performance of social media posts and readership of published content to inform decisions on future topics and content mediums.
  • Cross-Functional Collaboration: Collaborate with cross-functional teams (Events, Marketing Ops, Sales Ops, Education, Design, Compliance, Branding) to support project management and delivery of all marketing activities, providing timely updates.
  • Sales Enablement: Assist in developing sales collateral and materials that help Sales teams effectively communicate the value proposition in line with customer workflows and the diagnostic selling approach.

What We are Looking For

Basic qualifications

Bachelor’s or MBA Degree (Marketing, Communications, Business, or related field preferred)

  • Minimum 2+ years’ experience working in a B2B marketing role or equivalent experience in the financial services sector.
  • Foundational understanding of the industries and markets covered by S&P Global Market Intelligence
  • Strong experience writing marketing copy that clearly communicates content focus, or a product’s benefits and unique selling proposition.
  • Excellent communication skills (oral/written).
  • Familiarity with Salesforce CRM and Marketo marketing automation a plus
  • Strong organizational skills required to prioritize multiple work priorities and projects concurrently and meet established deadlines.
  • Ability to work in a fast-paced and changeable environment, and to collaborate with others beyond one’s reporting line.

Preferred Qualifications
Long-term interest in a career in marketing

  • Comprehensive understanding of relevant client segment personas and the S&P Global Market Intelligence Enterprise Solutions products that support their workflows.
  • Can do attitude and excellent communication skills.

About S&P Global Market Intelligence

At S&P Global Market Intelligence, a division of S&P Global we understand the importance of accurate, deep and insightful information. Our team of experts delivers unrivaled insights and leading data and technology solutions, partnering with customers to expand their perspective, operate with confidence, and make decisions with conviction.

For more information, visit www.spglobal.com/marketintelligence
.

What’s In It For You?

Our Purpose:

Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology–the right combination can unlock possibility and change the world.

Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence®, pinpointing risks and opening possibilities. We Accelerate Progress.


Our People:

We're more than 35,000 strong worldwide—so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.

From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We’re committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. We’re constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference.

Our Values:
 

Integrity, Discovery, Partnership


At S&P Global, we focus on Powering Global Markets. Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals.

Benefits:

We take care of you, so you can take care of business. We care about our people. That’s why we provide everything you—and your career—need to thrive at S&P Global.

Our benefits include: 

  • Health & Wellness: Health care coverage designed for the mind and body.

  • Flexible Downtime: Generous time off helps keep you energized for your time on.

  • Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.

  • Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.

  • Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.

  • Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.

For more information on benefits by country visit: https://spgbenefits.com/benefit-summaries

Diversity, Equity, and Inclusion at S&P Global:
At S&P Global, we believe diversity fuels creative insights, equity unlocks opportunity, and inclusion drives growth and innovation – Powering Global Markets. Our commitment centers on our global workforce, ensuring that our people are empowered to bring their whole selves to work. It doesn’t stop there, we strive to better reflect and serve the communities in which we live and work, and advocate for greater opportunity for all.
 

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Equal Opportunity Employer

S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law.  Only electronic job submissions will be considered for employment.  

 

If you need an accommodation during the application process due to a disability, please send an email to: [email protected] and your request will be forwarded to the appropriate person.  
 
US Candidates Only:  The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdfdescribes discrimination protections under federal law. 

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20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.1 - Middle Professional Tier I (EEO Job Group), SWP Priority – Ratings - (Strategic Workforce Planning)

S&P Global

Website: https://spglobal.com/

Headquarter Location: New York, New York, United States

Employee Count: 10001+

Year Founded: 1860

IPO Status: Public

Last Funding Type: Post-IPO Debt

Industries: Analytics ⋅ Business Intelligence ⋅ Credit ⋅ Enterprise Software ⋅ Finance ⋅ Financial Services ⋅ Information Services ⋅ Market Research