About this role

We are seeking a Sr. Event Marketing Manager who will be responsible for developing and executing event-level strategies that bring Faire’s brand to life and drive measurable business impact. You will manage the end-to-end planning and execution of key trade show activations, and Faire-hosted conferences and customer events in North America, ensuring seamless operations, compelling attendee experiences, and strong cross-functional collaboration and alignment. You will partner closely with Brand Marketing, Content Marketing, Social, Creative and Revenue Teams to engage with our customer community in service of our mission to grow, inspire, educate and engage Faire’s global community of brands and retailers.

This role is ideal for a detail-oriented and results-driven event marketer who thrives in a past-faced environment, excels at managing complex projects, and is passionate about delivering best-in-class customer experiences and measurable business impact.

What you’ll do 

• Develop and execute event strategies that drive business impact including brand awareness, customer acquisition and engagement
• Plan and manage end-to-end event execution for trade shows and Faire-hosted conferences and events, ensuring seamless planning processes, logistics, budget management and vendor coordination.
• Be a stellar cross-functional collaborator and communicator (sales, product marketing, creative, comms, and leadership) to align event goals with broader company initiatives and execute effective events that support the broader business.
• Define KPIs and measure event impact, leveraging data to create post-event reporting, optimize future event strategies, and demonstrate ROI.
• Lead negotiations and partnerships with event production agencies, venues, and trade show partners to maximize resources and impact.
• Oversee event marketing campaigns, including pre-event promotions, onsite activations, and post-event follow-ups to drive engagement and conversion.
• Ensure an exceptional attendee experience by designing high-quality, brand-aligned experiences that leave a lasting impression.
• Manage projects, budgets and resources effectively to ensure events are executed on time and within scope.
• Mentor and guide junior team members or agency partners to execute events at a high level.
• Attend and support activations in-person with travel up to 25%

Qualifications

• Event Marketing experience: 5+ years of experience in event marketing including trade shows, conferences and other B2B formats. 
• Proven track record of planning and executing large-scale events that contribute to demand generation, customer acquisition and/or retention. Deep understanding of event logistics, budgeting, and vendor management.
• Organizational skills and attention to detail: Highly organized with ability to zoom in and out and context switch at a fast pace with ease and accuracy
• Ability to analyze event performance data and translate insights into actionable insights and improvements
• Professional, clear, concise communication: Building trust with our customers and internal teams, including ability to present ideas and strategies cross-functionally and to senior leadership
• Synthesis and systems improvement: Ability to take ownership of a currently fragmented process or framework and apply structure and consistencyStrong customer-facing skills: Represents Faire well to customer communities and represents Event Marketing well within Faire
• Team orientation: Skilled collaborator who knows how to drive successful outcomes while also building strong internal and external relationships

Salary Range

San Francisco: the pay range for this role is $128,000 to $176,000 per year. 

This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The base pay range provided is subject to change and may be modified in the future.