JOB DESCRIPTION:

MAIN PURPOSE OF ROLE

Develop annual marketing plans and co-ordinate their successful implementation and to grow the long-term sales, profit and market share position for assigned products.

MAIN RESPONSIBILITIES

• Achieve sales, margin and market share annual goals for the assigned products.

• Align with customer insight driven business for developing behavioral segmentation and improving marketing strategy and sales approach in order to grow market-share for assigned products.

• Prepare and develop marketing objectives, advertising and promotion and ensure their execution.

• Build communication contents or messages and roll-out through Multi-Channel Engagement (MCE) platform, in alignment with the strategy of assigned products, therapeutic area and the company.

• Create educational contents about disease related topics and promoting the contents, generate traffic on digital platform.

• Evaluate the practicality and potential of new products and market development.

• Analyzes and defines customers and market requirements and trends.

• Develop, implement and update product training and competitor information intelligence to sales force on an ongoing basis.

• Develop annual sales volume and profit forecasts, pricing and expense budgets.

• Participate in planning sales promotion and advertising in support of existing products and determine market strategies and sales tactics to achieve product objectives.

• Develop methods of field-testing promotional programs to determine customer acceptance, evaluate effectiveness of promotion efforts and keep informed on needs of the sales force.

• Develops and maintains the contact with customers, Sales force and channels for understanding their needs.

• Provide direction to educate and develop Product Specialist.

• Review complaints and suggestions relating to assigned products.

• Analyze and report market intelligence in a correct and timely manner.

EDUCATION/QUALIFICATIONS/EXPERIENCE:

• Degree in Science/Pharmacy/Medical related field or Appropriate tertiary qualification.

• Strong sales track record.

• Sound understanding or qualifications in marketing related principles.

• Good knowledge of computer based programs including spreadsheets and graphics.

• Comprehensive industry knowledge.

     

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Product Management

     

DIVISION:

EPD Established Pharma

        

LOCATION:

Thailand > Bangkok : Q-House Lumpini Building

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Yes, 50 % of the Time

     

MEDICAL SURVEILLANCE:

Yes

     

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)