Director, Member activation, GC

Posted:
12/18/2024, 10:01:18 PM

Location(s):
Shanghai, Shanghai, China ⋅ Shanghai, China

Experience Level(s):
Senior

Field(s):
Growth & Marketing

Nike’s Membership Team aims to drive business growth and love to sports and brand by building everyday relationship with every consumer and member, The team is at the forefront of next phase of growth.

Who we are looking for: 

  • Who is a motivated strategic problem solver with a proven track record of working within a sophisticated and sometimes ambiguous environment to create bold visions and successful strategic frameworks informed by data insight
  • Who has expertise in loyalty territory and consumer engagement.
  • Who is adaptive to ambiguity, passionate about consumer engagement, and proactive to drive conversations and collaboration

What you will lead:

  • Land GC Nike Membership priorities from both short-term and long-term views to to drive business wins and member LTV.
  • Lead 365 Loyalty program GTM.
  • Lead Seasonal member experience and campaign planning within Nike organization to accelerate x-functional partnership.
  • Identify innovation or new capability needed to elevate member experience.
  • Drive learning & Insight to make decision and take action on optimization.

Who you’re going to work with:

  • GC Membership team and global membership teams
  • Nike teams including Stores, Digital Platforms, Marketing, member science, Technology, legal, supply chain, Finance..etc.
  • External vendors

What you bring:

  • 8 or more years of working experiences in membership and loyalty territory; corporate experience a plus 
  • Strong team Leadership experience
  • Well versed in leading and orchestrating multiple complex projects with multiple internal and external parties 
  • Strong collaboration mindset in matrix organization  
  • A down-to-earth and solution-oriented character. Able to be hands-on whenever necessary. 
  • Excellent communication skills, both in English and Chinese
  • Exposure to loyalty / Digital Marketing/Consumer Engagement is an advantage