Who We Are
At OKX, we believe that the future will be reshaped by crypto, ultimately contributing to every individual's freedom. OKX began as a crypto exchange giving millions of people access to crypto trading and over time becoming among the largest platforms in the world. In recent years, we have developed one of the most connected Web3 wallets used by millions to access decentralized crypto applications (dApps). OKX is a trusted brand by hundreds of large institutions seeking access to crypto markets on a reliable platform that seamlessly connects with global banking and payments. In the last year, OKX has expanded into new markets including Australia, Brazil, Netherlands, Singapore and Turkey, with plans to launch in the US, Belgium and the UAE.
We are deeply committed to shaping a fairer, more transparent and accessible society through blockchain technology. This is why we publish proof of reserves monthly, and continue to ship new innovative security features.
About the Opportunity
The Growth Content Manager will be responsible for developing and executing localised content strategies, creating engaging content that reflects our excellent products and values. This candidate will have high standards for quality, as well as a deep understanding of the product, whether it comes to marketing strategies, user reactivation, building communication materials for KOLs, or general promotional materials.
What you'll be doing:
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Work with the global marketing team (including the global PR/communications team) to develop and increase quality and quantity of content for the local channels (owned and external) while maintaining a consistently high editorial standard
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Oversee and implement an effective strategic content plan across key channels including affiliates, email and owned.
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Be responsible for the growth and overall effectiveness of local media partners
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Coordinate with our global PR teams to execute a local content strategy, including via local media wire providers and journalists
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Assist with the planning and execution of local PR campaigns and support the adaptation of global initiatives in the local market
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Develop and optimise copy for paid ads, email campaigns and other marketing channels to drive engagement and conversion
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Cultivate and maintain relationships with media and influential professionals
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Arrange interviews and press releases in coordination with our global PR team, to promote our products/services
What We Look For in You:
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At least 3 years of content/copywriting experience, preferably in the tech/ fintech/crypto space
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Proven ability to develop innovative solutions
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Excellent problem-solving and analytical skills
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An entrepreneurial attitude and a love of crypto
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Flexible and agile working style