Posted:
8/27/2024, 1:16:41 AM
Location(s):
Tokyo, Japan
Experience Level(s):
Senior
Field(s):
Growth & Marketing
ROLE SUMMARY
The Content & Channel Specialist acting as an advisor to markets on how to design, produce and distribute content for different channels, and building capabilities among the organization to develop omni-channel marketing skills.
The Content & Channel Specialist leads Omni-channel Agile Marketing Campaign initiatives so that marketing team can deliver campaigns effectively and efficiently with continuous PDCA cycle.
This role works cross-functionally to achieve a highly impactful omni-channel marketing with emphasis on data-driven decision making and agile way of working.
Under the new contents creation model, they will guide the brand managers and the existing multiple advertising agencies, which have expertise in specific therapeutic areas and Pfizer products, to create contents fully aligning with Pfizer’s omnichannel strategies and fulfilling the quality requirements. For this purpose, they will establish an integrated operating model based on the global operating model, including rapid and efficient contents creation processes, omnichannel analysis based on the defined omnichannel strategy, and the governance. Additionally, they will facilitate communications with related internal / external stakeholders, collaborate with the PHE lead to define the omnichannel strategy, and work to internalize the omnichannel analysis capabilities into Pfizer in the longer term.
ROLE RESPONSIBILITIES
Establishment of the omni-channel marketing and contents creation operating model in Japan:
Align with the global team, understand the global standardized strategy and operating model, identification of the needs of the Japan brand teams, and define omnichannel strategy and contents creation operating model customized to Japan, together with a newly contracted supporting vendor
Define and implement global standardized omnichannel strategy
Define digital marketing PDCA processes
Maximize reuse of the contents created by the global brand teams
Define governance of the contents creation operating model in Japan and one between global and Japan
Expand established operating model, defining, reporting and tracking KPIs to localize the global operating model
Refine the operating model in order to extend the operating model for all products based on the insights from the pilot and define additional Japan specific processes and KPIs where the global operating model cannot cover
Manage the omni-channel marketing and contents creation operating model in Japan:
Develop a holistic omni-channel strategic plan considering customer experience together with Country Brand Leads and translate strategy and tactics into yearly content plan
Lead the newly contracted supporting vendor to define and manage the contents creation operating model
Facilitate communication among internal / external stakeholders and plays a role of hub in the contents creation operating model
Provides a consistent “One Pfizer” approach to deliver cutting-edge channel orchestration and content development best practice (e.g., Channel support, analytics and utilization of SEO/SEM, content format and delivery to meet local customer needs, rapid iteration of content with customers using A/B testing)
Conduct omnichannel data analysis to realize the brand strategies
Understand existing internal / external data
Define KPIs within the internal / external data according to the brand strategies and customer journey
Propose optimal contents and channels to the brand teams
Develops omni-channel best-practices & trainings to create/enhance agile, omni-channel content creation capabilities and actively brings to them to markets in collaboration with global and regional functions
Provides customized and tailored support and guidance internal marketing for the new operating model and advise brand teams on how to design, produce and distribute contents for different channels according to the omnichannel analyses
Educate existing content agencies for the new operating model and industry regulations / guidelines. Make sure they comply with regulations / guidelines and achieve quality requirements
Develop talents to internalize the omnichannel analysis capabilities established by the supporting vendor into Pfizer together with the Advanced Analytics
Appropriately allocate and manage budgets and resources
QUALIFICATIONS
Behavioral Skills
Realize Pfizer Culture (Ownership Behaviors / Patients Centric / WSE and DEI / Speak up) through strong leadership
Facilitate communication among internal / external stakeholders
Manage day to day responsibility of related team members, internal stakeholders and vendors through appropriate coaching
Acts with Integrity
Technical Skills
Cross functional project management
Demonstrate strategic thinking and initiative
Resource management
Negotiation with internal/external stakeholders
Understanding of data analytics and basic Excel skills
Scrum Master certification
Experience
Expertise with data, tools and vendors related to digital / omni-channel
10-20 years professional experience
Pharmaceutical experience
Education / Certification
Bachelor’s degree or higher
Language
Fluent Japanese (oral / writing)
Business level English (oral / writing)
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market ResearchWebsite: https://www.pfizer.com/
Headquarter Location: New York, New York, United States
Employee Count: 10001+
Year Founded: 1849
IPO Status: Public
Last Funding Type: Post-IPO Debt
Industries: Biotechnology ⋅ Health Care ⋅ Medical ⋅ Pharmaceutical ⋅ Precision Medicine