Senior Director, Marketing & Brand Strategy

Posted:
11/13/2024, 4:00:00 PM

Location(s):
Brampton, Ontario, Canada ⋅ Ontario, Canada

Experience Level(s):
Expert or higher ⋅ Senior

Field(s):
Growth & Marketing

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong. 

Why is this role important?  

Loblaw Companies Limited is currently seeking a Senior Director of Strategy to support the Marketing and Control Brands teams. This role is critical because it leads high profile strategic projects, quarterbacks our strategic planning process, acts as a thought-partner to senior leaders and recommends how the business will move forward.  

This role is pivotal as it helps develop and drive major strategic initiatives.  It will work closely with the SVP of Marketing and the Control Brands team.  The role reports to the VP of Marketing & Brands Enablement and the ideal candidate will have a strong background in Corporate and Brand Strategy, with experience in a consulting firm or corporate strategy group and within a retail/services/manufacturing organization.  The candidate must have experience leading strategy across a matrix organization with multiple stakeholders.  

To be successful in the role, this individual will break down complex problems, develop hypotheses, influence and work with multiple stakeholders with a service-oriented mindset, manage cross-functional project teams, balance workload across multiple projects and competing priorities, and command strong analytical, communication, presentation, and interpersonal skills.  This person must be skilled in building narrative in presentation format and memos for C suite consumption.  

What you’ll do:  

  • Support the SVP of Marketing and the Control Brands team with crafting the narrative for Marketing strategy for both Board and internal stakeholder consumption
  • Collaborate with all Marketing executives to structure and solve strategic problems and develop compelling business cases. 
  • Lead and own projects, develop a point of view, and be accountable for analysis, insights, recommendations, and storytelling.  
  • Manage the Strategic Insights team, including directing key research projects and deriving insights to steer critical strategies for the department
  • Lead the annual strategic planning process
  • Manage stakeholder communications and relationships, project timelines with cross-functional teams, and present project insights & recommendations to senior executive audiences. 
  • Act as the key point of contact with internal and external stakeholders for specific analyses, and balance competing priorities with subject matter experts and executives. 

Does this sound like you?  

  • 5+ years of applicable experience in Strategy, ideally at a top-tier consulting firm or within corporate strategy
  • 5+ years business leadership in a consumer goods, services or retail company with direct responsibility for Business/Brand Strategy
  • Relevant Bachelors and/or Masters degree(s) (e.g. Business Management, Engineering, Math, Economics, Finance), MBA an asset, but not required 
  • Demonstrated experience leading projects, managing cross-functional teams, and providing thought leadership, and managing senior stakeholders 
  • Strong written communication and presentation skills at C-suite level 
  • Advanced problem-solving and financial analysis / analytic capabilities 
  • Demonstrated ability to build effective and trustful relationships across organizations 
  • Confidence, maturity and credibility to interact with and present to senior-level business leaders internally and externally 
  • Business acumen in Retail, Food or Consumer Goods industries desirable 
  • Expert knowledge of Microsoft Office tools, especially PowerPoint and Excel

How you’ll succeed  

In our Loblaw Marketing & Brands department we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future.    

Loblaw recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants and colleagues with disabilities. 

In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us. 

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.  
 
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.