Senior Marketing Manager, Strategy & Enablement

Posted:
8/11/2024, 5:00:00 PM

Location(s):
Ontario, Canada ⋅ Toronto, Ontario, Canada

Experience Level(s):
Expert or higher ⋅ Senior

Field(s):
Growth & Marketing

Application Deadline:

08/26/2024

Address:

33 Dundas Street West

Job Family Group:

Strategy & Change

The Senior Marketing Manager, Strategy & Enablement will report into the Director of Strategy & Enablement for the North American Personal & Business Banking Marketing team. Ideal candidate will have a strong background in strategy consulting, performance management of key KPIs, annual planning, presentations for executive audiences, and strong communication. Marketing experience is not required.

Supports strategic initiatives, executive content creation, annual planning, performance management and office of the CMO activities for BMO's North American Personal & Business Banking (P&BB) Marketing team. This individual will work closely with the CMO of P&BB and members across the P&BB Marketing Senior Leadership Team (SLT) in support of day-to-day stakeholder management, and driving the P&BB Marketing strategic agenda forward across planning, performance tracking, and operations.

This individual will also support on new strategic marketing initiatives aligned to growth objectives and differentiation for North American Personal & Business Banking. As part of this, the individual will be responsible for:

  • 35%: Marketing Strategy Planning & Performance Tracking
  • 30%: Strategic Initiatives
  • 15%: Business Management
  • 20%: Communications

Strong background in consulting, business operations, annual planning, presentations for executive audiences, and communication are required.

  • Acts as a trusted advisor to assigned business/group.

  • Influences and negotiates to achieve business objectives.

  • Assists in the development of strategic plans.

  • Identifies emerging issues and trends to inform decision-making.

  • Participates in implementation of strategic initiatives within group and across BMO by partnering with various internal & external stakeholders as required; complexity of initiatives may vary and usually involve multiple stakeholders across the enterprise.

  • Acts as a relationship manager on assigned projects/programs and ensures alignment to overall enterprise and group goals.

  • Develops solutions and makes recommendations based on an understanding of the business strategy and stakeholder needs.

  • Participates in project/program design and provides advice & subject matter expertise to achieve required business results.

  • Conducts analysis required to inform strategic recommendations and considers the “big picture” when assessing whether a course of action is advisable in terms of the group and enterprise goals.

  • Collaborates with internal & external stakeholders to provide business context in the design, develop and implementation of programs & solutions.

  • May network with industry contacts to gather and identify competitive insights and best practices.

  • Breaks down strategic problems, and analyses data and information to provide insights and recommendations.

  • Monitors and tracks performance, and addresses any issues.

  • Builds change management plans of varying scope and type; leads or participates in a variety of change management activities including readiness assessments, planning, stakeholder management, execution, evaluation and sustainment of initiatives.

  • Identifies enablers and key issues prior to and during implementation, raises issues with stakeholders and offers solutions to resolve issues or risks that jeopardize delivery.

  • Focus is primarily on business/group within BMO; may have broader, enterprise-wide focus.

  • Provides specialized consulting, analytical and technical support.

  • Exercises judgment to identify, diagnose, and solve problems within given rules.

  • Works independently and regularly handles non-routine situations.

  • Broader work or accountabilities may be assigned as needed.

Qualifications:

  • Typically between 5 - 7 years of relevant experience and post-secondary degree in related field of study or an equivalent combination of education and experience.

  • Deep knowledge and technical proficiency gained through extensive education and business experience.

  • Verbal & written communication skills - In-depth.

  • Collaboration & team skills - In-depth.

  • Analytical and problem-solving skills - In-depth.

  • Influence skills - In-depth.

  • Data driven decision making - In-depth.

Salary:

$74,800.00 - $138,600.00

Pay Type:

Salaried

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

We’re here to help

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmo.com/ca/en.

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.

Bank of Montreal (BMO)

Website: https://www.bmo.com/

Headquarter Location: Toronto, Ontario, Canada

Employee Count: 10001+

Year Founded: 1817

IPO Status: Public

Last Funding Type: Post-IPO Equity

Industries: Banking ⋅ Crowdfunding ⋅ Finance ⋅ Financial Services