Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

Responsibilities & Expectations

Primary responsibilities (daily/weekly):

• Identify net new opportunities for Mail Top of Message campaigns based on high value brands or categories, unmonetized audiences, internal/external partner requests, or new capabilities.

• Manage campaign operations, including gathering inputs, setting up campaigns within the Commerce Delivery System, launching and pausing campaigns as necessary, while maintaining trackers.

• Coordinate with internal and external partners to evaluate and execute on campaign opportunities. Will include ongoing communication to gather data, report back on performance, and collaborate on updates.

• Manage weekly campaign performance reporting, gathering data from multiple sources and consolidating into a central, shareable report. Includes analyzing and understanding performance drivers.

• Strategize and execute iterative tests based on performance drivers to optimize the full funnel.

• Partner with Yahoo Mail team to leverage learnings and new features, as well as ensure a cohesive Top of Message strategy.

Key projects or initiatives for the role:

• CDS campaigns on Mail Top of Message (“TOM”) units

Success metrics or KPIs for this role:

• Revenue

How is success measured?

• Growing Revenue and successfully managing campaigns 

Candidate Profile

Must-have skills/qualifications (technical, soft skills, certifications, tools):

• Exceptional organizational skills with a strong attention to detail.

• Proficiency in data analysis, with a preference for candidates experienced in using Looker.

• Experience managing paid traffic campaigns.

• Fundamental knowledge and practical experience in conducting A/B testing.

• Demonstrated expertise in affiliate marketing and understanding of funnel dynamics.

• Excellent verbal and written communication skills.

Ideal experience level (years, leadership, industries):

• At least 2 years of experience in a related role

Any preferred industries or companies for background?

• Performance/affiliate marketing or eCommerce

Desired personality or work style:

• Strong bias to action, independent problem solver, organized, detail oriented, effective communicator, collaborative, curious

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome.

The compensation for this position ranges from $76,500.00 - $159,375.00/yr and will vary depending on factors such as your location, skills and experience.The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.

Currently work for Yahoo? Please apply on our internal career site.