About the Role

We’re looking for a Growth Marketer to own the systems and sequences that convert marketing-generated leads into qualified pipeline. This role sits at the intersection of sales development, email marketing, and AI-powered automation. You'll be responsible for ensuring every lead from a demo request, form submission, event, or campaign gets the right follow-up at the right time.

You’ll own lead management using AI systems to build customer journeys and convert leads to pipeline, email marketing end-to-end, and nurture operations. With the objective to improve conversion rates across the funnel. Over time, you’ll also build out automated outbound as a net-new channel, creating triggered campaigns based on business priorities and intent signals.

This is a high-impact, execution-heavy role for someone who loves iterating on messaging to develop compelling sequences and journeys, working inside marketing automation platforms, and obsessing over conversion metrics. If you’ve been a lifecycle marketer who thrives on pipeline impact, an SDR who wants more strategic ownership, or a creative systems thinker, this role is for you.

What You’ll Do

• AI-Powered Lead Management: Own the end-to-end follow-up process for demo requests, form submissions, and event leads. Build and optimize sequences in Unify to convert qualified demos to opportunities and increase MQL-to-S1 conversion rates across all lead sources.
• Email Marketing & Nurture: Own campaign launch emails, evergreen communications, and multi-touch nurture sequences in HubSpot and Hightouch. Write, test, and iterate on copy and strategy to drive engagement and conversion.
• Marketing Activity Follow-Up: Partner with the events and campaigns team to build prioritized follow-up sequences for every marketing activity. Ensure all leads are enrolled in the right Unify or HubSpot sequences, and continuously iterate on messaging and strategy based on performance data.
• Product Overage Enforcement: Manage the full overage communication cycle, owning messaging cadence, copy, and execution to drive expansion revenue from existing customers.
• Automated Outbound: Build triggered outbound campaigns in Unify based on business priorities, intent signals, and engagement data—developing automated outbound as a net-new pipeline channel.
• A/B Testing & Optimization: Run experiments across subject lines, send times, copy, and sequencing to continuously improve email performance, open rates, reply rates, and conversion metrics.
• Reporting & Analytics: Own and report on key conversion metrics including demo-to-opportunity rates, MQL-to-S1 rates, sequence engagement, and nurture-attributed pipeline. Use data to identify what’s working and prioritize what to test next.
• Cross-Functional Collaboration: Work closely with SDRs, AEs, and the broader Growth Marketing team to ensure seamless handoffs, aligned messaging, and feedback loops between marketing automation and sales execution.

What We’re Looking For

• 3–5 years of experience in a revenue marketing, lifecycle marketing, SDR, or email marketing role at a B2B SaaS company.
• Strong sequence and copy skills: Proven ability to write effective outbound and nurture sequences that drive replies, engagement, and conversion. You know how to craft a compelling subject line, write concise email copy, and handle live email threads with prospects.
• Marketing automation proficiency: Hands-on experience using tools like HubSpot, Outreach, Salesloft, or similar platforms to build audiences, trigger sequences, manage journeys, and track performance. 
• Audience and positioning instincts: Ability to take a target persona and value proposition and translate them into messaging that resonates. 
• User journey thinking: You can conceptualize when and how to message people based on their lifecycle stage, engagement signals, and triggers.
• Data-driven and experimental: Comfortable running A/B tests, analyzing sequence performance, and using conversion data to iterate on strategy. 
• SDR experience (optional): Direct experience as an SDR or BDR gives you the intuition for what messaging actually books meetings and what gets ignored.

Bonus If You Have

• Experience with AI-powered SDR and sales engagement platforms.
• Previous experience at a high-growth startup where you’ve worn multiple hats and built programs from 0 → 1.
• Familiarity with CDPs, data warehouses, or the modern data stack ecosystem.
• If you’re excited about using AI to reimagine how marketing-generated leads become revenue, and you want to own the systems and sequences that directly drive pipeline, we’d love to hear from you.

Compensation

The salary range for this position is $100,000 – $130,000 USD per year, which is location independent in accordance with our remote-first policy. We also offer meaningful equity compensation in the form of ISO options, and offer early exercise and a 10-year post-termination exercise window.