The Director of Public Relations, North America is responsible for building demand, cultural relevance, and sustained visibility for Cirque du Soleil across all North American markets. 

This role exists to move PR from a reactive media relations function to a strategic demand amplifier—one that creates anticipation, cultural heat, and urgency around shows, while reinforcing Cirque du Soleil’s super‑premium brand positioning. 

Based in Las Vegas, this role acts as the regional PR and reputation lead, ensuring consistent, high‑impact communications across resident and touring shows, while remaining tightly aligned with global brand strategy and corporate reputation standards. 

Core Mission 

• Drive anticipation, buzz, and relevance ahead of on‑sale and throughout a show’s lifecycle 

• Ensure Cirque du Soleil is culturally present, not just visible at launch moments 

• Align PR activity directly with demand generation and business objectives 

• Provide strong regional governance over PR agencies and local execution 

• Protect and elevate the Cirque du Soleil brand across all North American markets 

Key Responsibilities 

1. Regional PR Strategy & Demand Amplification 

• Develop and lead the North America PR strategy in alignment with global brand and marketing objectives 

• Translate brand positioning into compelling PR narratives that drive audience interest and intent 

• Design PR approaches that support:  

• Early demand build (12–18 months pre‑opening, for new shows) 

• Sustained visibility during runs for both resident and touring shows  

• Strategic peaks tied to ticketing and pricing moments 

• Ensure PR is an integrated lever within the broader “Selling the Show” (a combination of Marketing, Communications and Ticketing at Cirque du Soleil) demand system 

2. Cultural Relevance & Visibility 

• Position Cirque du Soleil as a culturally relevant force in North America, beyond entertainment trade media 

• Build relationships with:  

• Tier‑1 cultural, lifestyle, and business media 

• Influential creators, tastemakers, and opinion leaders 

• Identify and activate cultural moments, collaborations, and partnerships that extend reach beyond paid media 

• Work closely with marketing and brand teams to ensure cultural consistency and sharpness 

3. Show‑Level PR Orchestration (Resident & Touring) 

• Oversee PR strategy across all North American shows (resident and touring) 

• Ensure each show has:  

• A clear PR narrative aligned with its brand positioning 

• Distinctiveness within the Cirque portfolio 

• Guide and support show‑level PR managers and agencies, without centralizing execution unnecessarily 

• Reduce fragmentation and inconsistency across markets 

4. Media Relations & Executive Visibility 

• Maintain senior‑level relationships with key media outlets across North America 

• Oversee:  

• Press announcements 

• Feature placements 

• Profiles 

• Reviews and editorial opportunities 

• Coordinate executive and creative talent visibility where relevant, in alignment with brand and corporate narratives 

• Act as a senior spokesperson when appropriate 

5. Crisis & Reputation Management (Regional) 

• Ensure fast, coordinated, and on‑brand responses in high‑pressure situations 

• Act as the regional escalation point for issues related to shows in North American regions 

6. Agency & Partner Management 

• Define and manage the North America PR agency ecosystem 

• Set clear expectations, scopes, and KPIs for agencies across markets 

• Ensure promoters and venues operate within Cirque PR guardrails where applicable 

7. Measurement & Performance 

• Define and track PR success beyond impressions:  

• Impact on demand and awareness 

• Contribution to launch momentum 

• Quality and relevance of coverage 

• Partner with marketing and analytics teams to connect PR activity to business outcomes 

• Regularly report insights and recommendations to the CMO and leadership team 

Profile & Experience 

Required

• 10+ years of experience in public relations or communications, with senior regional responsibility 

• Proven experience driving PR as a growth and demand lever, not just reputation management 

• Strong media relationships across North America (entertainment, culture, lifestyle, business) 

• Experience working across multiple products or brands simultaneously 

• Ability to operate confidently in a matrixed, fast‑moving organization 

• Exceptional written and verbal communication skills in English 

Preferred

• Entertainment, culture, luxury, or premium experience backgrounds 

• Experience working with touring productions, major events, or destination‑based brands 

• Strong understanding of how PR integrates with marketing, social, and paid media 

• French proficiency is an asset, but not required