Ad Operations Associate

Posted:
11/4/2024, 7:07:55 AM

Location(s):
Massachusetts, United States ⋅ Boston, Massachusetts, United States

Experience Level(s):
Junior ⋅ Mid Level ⋅ Senior

Field(s):
Operations & Logistics

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the US and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

 

About the team 

The Ad Ops team at Roku plays a crucial role in driving the success of Roku's monetization strategy. This team is responsible for excellence in execution for our Direct IO and Programmatic businesses. This team books ad campaigns, QAs creatives, prepares reporting, and manages Deal IDs, using 1st and 3rd party ad tech. We are a very collaborative team, working closely with our Client Services, Inventory, and Product partners to meet advertisers' needs, while also optimizing and streamlining internal processes. 

 

About the role 

The world is cutting the cord and streaming its TV online, a shift that has dramatically changed how advertisers target, reach and measure their preferred audiences in ways that broadcast TV and cable never could. Roku pioneered streaming to the TV and continues to innovate and lead the industry. While we are well-positioned to help shape the future of television and streaming media worldwide, continued success stems from our ability to innovate and deliver advertising products. Thus, we are looking for an Associate of Ad Operations to join our growing advertising operations team.  

As an Ad Ops Associate, you will work closely with our Client Services, Inventory Management, and Product teams to make every campaign that runs on Roku a success. This requires being results-oriented, focusing on achieving critical goals as agreed, and identifying when an effort is not on target. And because success at Roku is a team effort, a great candidate will possess the ability to collaborate with colleagues across functions to solve problems and design solutions and is comfortable in a highly entrepreneurial environment. 

This position will work on the Media & Entertainment business and report to the Manager of Ad Operations, located in Santa Monica.  This role is based in our Boston, NYC, Chicago, or Santa Monica office.  

 

What you'll be doing

  • Use 3rd party tools to ensure creatives running in our ad servers are in compliance with our ad specifications  
  • Schedule both direct sold and programmatic campaigns in Roku’s 1st party OMS and 3rd party ad servers 
  • Validate creative running through our programmatic campaigns to identify violations to our acceptability guidelines  
  • Steward discussion with Client Services to ensure a seamless campaign launch  
  • Accountable for the management and QA of high profile and time sensitive campaign launches 
  • Build and launch custom ad experiences using proprietary toolsets and technical systems 
  • Ensure campaigns are being properly captured in our internal reporting tools 
  • Provide internal and external sales stakeholders with exceptional customer service and support 
  • Contribute to strategic projects and reporting that will help drive revenue growth for Roku 
  • Contribute ideas on how enhancements to our proprietary systems and tools can benefit productivity and effectiveness 
  • Proactively identify situations in which technical issues need to be escalated for investigation and take initiative to do so 

 

We're excited if you have

  • 2+ years of experience in digital ad operations or QA at a publisher, an ad tech company, ad agency, or ad network 
  • Experience with GAM and digital ad serving tools for video and display 
  • Experience in display and video advertising with a premium publisher or agency 
  • Expert organization, attention to details and time management skills 
  • Familiarity with Salesforce  
  • Inquisitive, proactive, and process-oriented person with experience adhering to processes and standards 
  • Ambitious self-starter who enjoys a good challenge and continuous learning 
  • Understanding of digital advertising campaign management including strategies, tactics, execution (ad serving and pixels) and reporting 
  • Ability to use analytical and technical skills to troubleshoot setup and delivery challenges 
  • Creative problem solver and ability to work effectively in an emerging technology company 

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

 

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

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