Appier is a technology company which aims to provide artificial intelligence platforms to help enterprises solve their most challenging business problems. Appier was established in 2012 by a passionate team of computer scientists and engineers with expertise in AI, data analysis, distributed systems, and marketing.

About the Role:

We are looking for a strategic, execution- and impact-oriented leader to join as Senior Director of Pricing and Strategic Operations. This is a high-impact leadership role responsible for driving growth through pricing innovation, go-to-market planning, and cross-functional execution across our AI-powered advertising and marketing technology products.

You will lead strategic initiatives that shape product monetization, guide new business development, and support M&A and integration activities. This role combines hands-on problem solving, deep market insight, and cross-team influence to unlock scalable, profitable growth.

 

Responsibilities

• Drive cross-functional initiatives, such as new market entry, GTM planning, sales enablement, and customer success alignment.
• Work with the CEO and C-level leadership on strategic initiatives, including partnerships, business model innovation, and corporate development.
• Collaborate with product, sales, and customer teams to define and refine enterprise offerings, value propositions, and onboarding service models.
• Own and drive pricing strategy across product lines, from competitive benchmarking, positioning to packaging.
• Oversee pricing execution–from cross-functional rollout planning to sales enablement, client communication, and internal alignment
• Lead cost assessment and profitability analysis for customized pricing, enterprise deals and strategic partnerships
• Support M&A and post-merger integration, including diligence, modeling, strategic fit assessment, and go-to-market synergy planning.

 

About you

• 10+ years of experience in strategy, consulting, or business leadership roles, including at least 3 years of B2B (Business to Business) pricing
• Strong analytical, financial modeling, and business case development skills.
• Proven ability to align cross-functional stakeholders and lead execution across departments
• Experience working in cross-border teams; regional leadership across Asia is a plus.
• Excellent written and oral communication skills in English and Mandarin
• Entrepreneurial mindset with a bias for action and execution

 

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