Posted:
10/8/2024, 5:00:00 PM
Location(s):
Ontario, Canada ⋅ Toronto, Ontario, Canada
Experience Level(s):
Mid Level ⋅ Senior
Field(s):
Growth & Marketing
Application Deadline:
Address:
33 Dundas Street WestJob Family Group:
BMO is an industry leader in Martech, Adtech and Data Capabilities. We’ve invested in the tools, the people, and the culture to become the best in delivering delightful, compelling, and personalized digital experiences. Our team is rapidly growing, and we are looking for passionate people to help us reach the next level.
Data & ID Enhancement is critical to signal loss mitigation and many of the transformative initiatives ongoing and upcoming soon at BMO. You will be a go-to-resource for ID Enhancement and Marketing Data management. Supporting all lines of businesses in Canada and US, this role is a key component in spearheading the enablement, activation and to operationalize the multi-channel customers/prospect experiences.
Key Accountabilities:
Provide subject-matter-expertise to internal partners in the areas of data management and ID stitching capabilities
Manage, sync and enhance the unified profile of customers & prospects in martech platforms as well as other data management & processing tools
Manage end-to-end data ingestion, processing and activation to enable multi-channel customer experiences
Analyse the internal data models and structure of various aspects of customer, behavioral as well as engagement data to support segmentation and ID stitching strategies
Manage the execution of projects by liaising between business and technical partners to ensure deliverables are completed, milestones are accomplished, and timelines are achieved as planned, ensuring project success
Learn and understand the impact from privacy regulations (Bill 64, CPRA etc.) on marketing data usage
Stay on top of the changing landscape of 3rd party cookie diminish and increasing privacy regulations, accordingly advise our internal partners on data & ID capabilities
Build strategic and meaningful relationships with Marketing, Technology and Digital partners
Professional Experience:
Technical SME coupled with strong business acumen
An undergraduate degree or diploma in Mathematics, Computer Science, Engineering or a related subject
A post-graduate degree or diploma in Advanced Analytics, Machine Learning and Artificial Intelligence or a related subject
5+ years working in a technology or data management related field
Experience in the North America banking industry is preferred although not necessary for the right candidate
Experience with Martech/Adtech tools such as Salesforce Marketing Cloud, Adobe Experience Cloud, Google Marketing Platforms is a plus
Technical Knowledge:
Familiarity with Identity Resolution and ID Stitching
Familiarity with Machine Learning algorithms
Subject Matter Expert in at least one of the following areas – data management, identity resolution, audience segmentation, martech platform management, data science, predictive modelling, other martech or AI/ML related areas
Strong project management skills and experience in working with multiple stakeholders and partners towards achieving a common goal
Ability to translate business needs into technical requirements – collaborate with data engineers and solution architects to ensure business objectives are prioritized and realized
Strong analytical ability to derive insights from customer behavioral data, transactional and campaign data and to predict the future channel-specific behavior of the customers
Knowledge of data analytics tools like Python, SQL, Tableau, Microsoft Power BI, etc.
Soft Skills
Self-motivated
Highly organized and project management skills
Excellent communication and presentation skills
Ability to work with a cross-functional team of marketers, developers, analysts, and business stakeholders
Strong relationship-management skills to establish productive working relationships within the team and with marketing and product partners
Highly personable, motivated, and collaborative in nature – a true team player!
Demonstrably a critical thinker – can find insights/opportunities in improving status quo through observation, data and offering creative solutions to problems
Go getter and proactive attitude towards work and constantly thinking about process improvement
Salary:
Pay Type:
The above represents BMO Financial Group’s pay range and type.
Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.
BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards
We’re here to help
At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.
As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.
To find out more visit us at https://jobs.bmo.com/ca/en.
BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.
Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.
Website: https://www.bmo.com/
Headquarter Location: Toronto, Ontario, Canada
Employee Count: 10001+
Year Founded: 1817
IPO Status: Public
Last Funding Type: Post-IPO Equity
Industries: Banking ⋅ Crowdfunding ⋅ Finance ⋅ Financial Services