Role & Responsibilities:

• Develop and implement best in class strategies for current & future clients aligning them to our clients’ business goals across the entire consumer journey and touchpoints.
• Discover and leverage insights and trends through primary, secondary and available data to develop strategic recommendations for brand building and campaigns across paid, owned, earned channels.
• Responsible for strategy deliverables including Brand building, Personas, Campaign Strategy, Creative Briefing, Comms Planning, Consumer Journey, Digital Ecosystems, Content & Social Media Strategy, Influencer, etc.
• Work closely and constantly collaborate with creative team to develop effective award-winning work
• Proactive ideas and briefs exploring new opportunities for marketing innovation and implementing them on selected accounts.
• Keeping teams updated on new concepts and strategies from the digital world ­ from Singapore, SEA and globally
• Leading strategy for / support business development pitches and proposals
• Responsible for VMLY&R’s reputation and credibility in the client organization.
• Responsible for total client satisfaction, and for ensuring that regular strategic reviews are conducted with client.
• Provide regular updates on performance, insights and recommendations for improvement of current strategies and plans for future initiatives.
• Leadership and learning – Culture of skill-sharing, training, learning, mentoring, guiding and evolving oneself holistically as a strategist
• Pro-active and constantly create value to VMLY&R and client partners

Skills & Expertise:

• At least 5 years of experience in modern marketing environment
• Strong foundation of marketing, branding, communication
• Experience with social media, marketing & analytics tools & resources like GWI, Social Listening and Search Trends, Euromonitor, WARC
• Good understanding of paid, owned, earned digital ecosystems including social, search, mobile, forums, maps, apps, influencers, etc.
• Demonstrated success with client relationships, team management and business development.
• Worked across multiple sectors across global and local brands in both private and public sector, in Singapore and multi-market / regional
• Strong verbal and written communication skills.
• Excellent presentation skills.
• Ability to multitask and prioritize.
• Fortitude to stay calm under pressure.