Solenis

Solenis is a global leader in specialty chemical solutions, delivering sustainable innovations for water-intensive industries, including consumer, industrial, institutional, food & beverage, and pool and spa markets.

Owned by Platinum Equity, our innovative portfolio includes water treatment chemicals, process aids, functional additives, and advanced monitoring and control systems. These technologies help our customers optimize operations, improve product quality, protect critical assets, and achieve their sustainability goals.

Headquartered in Wilmington, Delaware, Solenis operates 69 manufacturing sites worldwide and employs more than 16,100 professionals across 130 countries. Recognized as one of the U.S. Best Managed Companies for the third consecutive year in 2025, Solenis is committed to fostering a culture of safety, diversity, inclusion, and professional growth.

To learn more, visit: www.solenis.com

Position Title

Trade Marketing Manager – Emerging Market

Preferred Location

Kempton Park, South Africa
(Hybrid working model – office presence required)

About the Role

We are seeking an experienced and autonomous Trade Marketing Manager to lead trade activation and retail execution for our market-leading pool care brands HTH and Kreepy Krauly in South Africa.

This is a senior-level, high-impact position within the Eurasia Marketing organization, created as part of the regional marketing consolidation. The role is critical to ensuring strong field marketing support, driving sell-in and sell-out performance, and defending market share in a highly competitive retail environment.

Operating in a market where HTH holds a dominant position, this role requires a strong commercial mindset focused not only on growth, but on brand defense, premium positioning, and sustainable return on investment.

You will act as the key liaison between Marketing, Sales, and retail/distributor partners, ensuring that all trade activities align with strategic objectives and reinforce brand strength in-store.

This role reports into the Marketing organization (PS France Marketing) and works closely with cross-functional stakeholders locally and regionally.

Key Responsibilities

• Develop and execute the trade marketing strategy for HTH and Kreepy Krauly in South Africa
• Lead end-to-end trade activation campaigns (concept to execution to post-analysis)
• Drive in-store excellence through POS materials, displays, retail animations, and promotional support
• Collaborate closely with Sales teams to align activation plans with customer strategies
• Manage and optimize trade marketing budgets, ensuring disciplined ROI tracking
• Brief and coordinate external agencies for creative development and activation materials
• Ensure brand consistency in all trade activities, in collaboration with Brand Management
• Present and justify activation plans and investment proposals to senior stakeholders
• Support selected export markets (Sub-Sahara Africa and Indian Ocean Islands) with marketing materials where required
• Monitor market trends, competitor activity, and retail execution performance

Profile & Qualifications

• Bachelor’s degree in Marketing, Business, or a related field
• 8–10+ years of experience in Trade Marketing or Marketing within FMCG or mass retail environments
• Strong knowledge of the South African retail landscape (e.g., national retail chains)
• Proven experience managing end-to-end trade campaigns
• Demonstrated budget ownership and ROI accountability
• Ability to influence and constructively challenge cross-functional stakeholders
• Strong analytical and structured approach
• Excellent communication and presentation skills
• High level of autonomy and accountability

Experience in the chemical industry is not required; strong trade and retail experience is essential.

Nice to Have

• Experience working with market-leading brands
• Exposure to distributor-led markets
• Experience presenting investment cases to senior leadership
• Experience managing agency relationships

Languages

Fluent English required

Working Environment

Permanent, full-time position
Location: Kempton Park, South Africa
Hybrid working model (office presence required due to collaborative and operational nature of the role)
Limited travel within South Africa may be required

Important Information for Candidates

This is a senior Trade Marketing role focused on retail activation, budget ownership, and cross-functional leadership.

It is not a pure Brand Management role, not a Sales role, and not a corporate sustainability or communications position.

Successful candidates will demonstrate hands-on experience managing trade campaigns in a mass retail environment, owning budgets, influencing Sales teams, and delivering measurable activation results.

Applicants without direct trade marketing experience in retail environments may find this role is not aligned with their background.

Why Join Solenis?

At Solenis, we understand that not every candidate will meet 100% of the listed qualifications. If you believe your skills and experience can bring value to this role, we encourage you to apply.

We recognize that our people are our greatest asset. We offer competitive compensation, comprehensive benefits, and meaningful opportunities for professional development within a truly global organization.

If you are looking to join a world-class company and contribute to impactful solutions within a market-leading brand portfolio, we would be delighted to review your application.

Solenis is an Equal Opportunity Employer.
All qualified applicants will receive consideration without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, or disability status.

Apply today and become part of a global organization committed to innovation, performance, and excellence.

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