Sr. Premium Sales Representative - University of Maryland

Posted:
4/6/2026, 11:54:02 AM

Location(s):
Bavaria, Germany ⋅ Munich, Bavaria, Germany

Experience Level(s):
Senior

Field(s):
Sales & Account Management

LEGENDS GLOBAL

Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach.

Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking of world-class live events and venues.

The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career.

Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. Sounds like a winning formula for you. Join us!

MARYLAND ATHLETICS

Maryland Athletics has partnered with Legends to integrate data and analytics, marketing, Terrapin Club fundraising initiatives, premium seating, a new private social membership club, and general ticket sales initiatives into a single revenue-driven approach. Maryland and Legends will introduce a Private Social Member Club & Restaurant with daily operations delivering elevated hospitality with premium culinary and beverage offerings, located in Maryland Athletic venues and hospitality spaces. 

THE ROLE

The Sr Premium Sales Representative is primarily responsible for driving revenue and hitting sales goals and will lead new business generation in all premium seating areas across Maryland athletics. This includes, but is not limited to, Club Seats and courtside seats for men’s basketball, as well as Suites and Mezzanine seats at SECU Stadium. The Sr Premium Sales Representative is responsible for engaging and converting existing Maryland Athletics business partners, donors and ticket holders, while also identifying new prospects interested in purchasing premium seating. This position will rely heavily on prospecting, a high volume of activities, and the scheduling and execution of meetings and sales presentations. The Premium Sales Representative should be a hard-working, results-driven team player with a passion for selling and enhancing the University of Maryland brand. 

ESSENTIAL FUNCTIONS

  • Act as a senior seller in the premium sales team.

  • Execute face-to-face meetings, both on and off campus, to showcase overview of projects, premium seating opportunities and secure commitments.

  • Prospect and cultivate new sales leads through creative lead generation methods, as well as follow up on leads provided by Maryland and Legends teams.

  • Conduct sales conversations via phone, email, text, meetings, and other creative means of communication.

  • Cultivate relationships with prospects, clients, and Terrapin Club donors through creative means, including but not limited to networking events, speaking engagements, one-on-one dinners/lunches, game invitations, and offsite meetings.

  • Provide exemplary service for our Premium Members and Terrapin Club Donors via in-season communication, renewals, events (as scheduled), and referrals.

  • Maintain detailed and organized records of customer data using CRM system in place at UMD.

  • Meet or exceed all individual and team sales goals associated with premium seating products.

  • Meet or exceed all activity goals set forth by the Director of Sales.

  • Must be willing to work non-traditional hours, weekends, events and game days.

QUALIFICATIONS

To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.

  • Bachelor’s Degree

  • 5+ years of prior sales experience is preferred

  • Prior experience selling high dollar amounts in the collegiate or professional sports and entertainment industry is preferred

  • Excellent relationship building and interpersonal skills, with the ability to interact comfortably and effectively with a variety of people at all levels of an organization

  • Excellent verbal and written communication skills a must

  • Ability to work in a fast-paced environment and manage multiple tasks simultaneously while remaining organized, efficient and calm under pressure

  • Ability to prioritize and meet deadlines and goals

  • Proven ability to work collaboratively in a team-oriented environment

  • Proficiency in Salesforce CRM and Paciolan is a plus

  • Effectively communicate with donors and C-level executives

  • Resourceful, innovative and forward thinking

  • Ability to generate new business from companies and individuals not currently supporting Maryland Athletics.

  • Ability to handle heavy volume of outbound and inbound activity

  • Strong time management and organizational skills with an attention to detail

  • Candidate should possess a passionate, optimistic, team-first attitude with a desire to be the best

COMPENSATION

Competitive pay ($36.06 - $37.50) plus incentive opportunities and a generous benefits package that includes: medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

Location: On-site

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

NOTE:

The essential responsibilities of this position are described below the above headings. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.

ASM Global

Website: https://www.asmglobal.com/

Headquarter Location: Los Angeles, California, United States

Employee Count: 10001+

Year Founded: 2019

IPO Status: Private

Industries: Customer Service ⋅ Event Management ⋅ Events ⋅ Innovation Management ⋅ Media and Entertainment